After two weeks of the 2010-11 broadcast season, Univision has increased its adults 18-49 ratings average by 9% vs last season. While among English broadcasters, CBS is up 5% in adults 18-49 vs. 2009-10. NBC and the CW are both up 3% vs. last season.

On the downside, both ABC and Fox continue well below last year’s ratings pace, down 14% and 13% respectively in the all important adults 18-49 ratings compared to their averages after two weeks last season.

Broadcast network ratings approximate cumulative average: The sum of the 5 English networks adults 18-49 season to date ratings averages (not a true overall average), was 4.5% below the ratings sum through week 2 of the 2009-10 season.

CBS maintains its overall lead in primetime adults 18-49 ratings for the season after two weeks averaging a 3.2 rating. NBC is in second place with a 2.8 adults 18-49 ratings average, while ABC and Fox are tied with a 2.7 adults 18-49 ratings average.

Each rating point is a percentage of the US TV population in that demographic group and equals: a 1.0 adults 18-49 rating equals 1.315 million adults 18-49

The network’s average viewership is charted in millions of viewers, just like we report all other average viewership information on the site, and adults 18-49 is charted as ratings points. Note the units (million viewers on the left, rating on the right) below the bars.

You can see past week’s broadcast network primetime season to date TV ratings results here.

Nielsen TV Ratings Data: ©2010 The Nielsen Company. All Rights Reserved.

Posted by:TV By The Numbers

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