Rushed into the 10pm Thursday timeslot after the collapse of The Firm*, NBC’s Awake premieres tonight.

Will viewers be awake to watch it?

Here are some data points for your handicapping assistance:

  • In five Thursday 10pm airings The Firm averaged just a 1.02 adults 18-49 rating this spring.
  • Prime Suspect averaged a 1.27 adults 18-49 rating in the same timeslot during 11 new episodes last Fall. Its series high, in the premiere, was just a 1.8 rating.
  • A wise man once said that it was a very, very, very difficult timeslot for NBC.
  • Folks prepping their Fan Excuse Bingo cards for tomorrow should note that the premiere has been widely available online for weeks.

What’s your guess?

*Bonus topic: Because NBC ordered an entire season (22 eps) of The Firm from Sony for what was reportedly a very cheap price (because it had already been internationally syndicated) did they stick with it longer than they would have a show they’d ordered normally? And did waiting as long as they did make marketing and launching Awake even harder than it already would be?

blog comments powered by Disqus
Posted by:TV By The Numbers