Rushed into the 10pm Thursday timeslot after the collapse of The Firm*, NBC’s Awake premieres tonight.
Will viewers be awake to watch it?
Here are some data points for your handicapping assistance:
- In five Thursday 10pm airings The Firm averaged just a 1.02 adults 18-49 rating this spring.
- Prime Suspect averaged a 1.27 adults 18-49 rating in the same timeslot during 11 new episodes last Fall. Its series high, in the premiere, was just a 1.8 rating.
- A wise man once said that it was a very, very, very difficult timeslot for NBC.
- Folks prepping their Fan Excuse Bingo cards for tomorrow should note that the premiere has been widely available online for weeks.
What’s your guess?
*Bonus topic: Because NBC ordered an entire season (22 eps) of The Firm from Sony for what was reportedly a very cheap price (because it had already been internationally syndicated) did they stick with it longer than they would have a show they’d ordered normally? And did waiting as long as they did make marketing and launching Awake even harder than it already would be?