via press note:
‘BEST TIME EVER’ IS NBC’S TOP ALTERNATIVE DEBUT SINCE 2012, JUMPS +36% VS. NBC’S SEASON AVERAGE FOLLOWING TUESDAY’S ‘TALENT’
‘BEST TIME’ SCORES NBC’S HIGHEST NON-‘VOICE’ RATING IN THE SLOT SINCE EARLY APRIL
‘TALENT’ GROWS +10% WEEK TO WEEK, RANKS #1 FOR THE NIGHT IN EVERY KEY MEASURE
NBC WINS TUESDAY AMONG THE BIG 4 IN ALL KEY MEASURES, SWEEPS SIX OF SIX HALF-HOURS AMONG THOSE NETS IN ADULTS 18-49
NBC swept Tuesday night among the Big 4 networks, winning the night in all key categories and claiming six of six half-hours in adults 18-49 (including a tie from 8-8:30).
NBC has now ranked #1 for 9 of the last 10 nights in 18-49 among the Big 4 (including one tie).
“Best Time Ever with Neil Patrick Harris” (1.9/7 in 18-49, 6.8 million viewers overall from 10:01-11 p.m. ET):
· Is NBC’s top alternative series premiere since 2012 in 18-49 and total viewers, since “Take It All” on Monday, Dec. 10, 2012 from 9:01-10:01 p.m. (2.2 in 18-49, 7.121 million viewers overall). Jumps +36% versus NBC’s average with originals this season following Tuesday’s “Talent” (1.9 vs. 1.4).
· Earned NBC’s high in the slot excluding May’s “Voice” finale since April 7 in 18-49 (2.0). In total viewers, it’s the biggest non-“Voice” audience for NBC in the slot since April 28 (6.853 million).
· Dominated ABC’s “Dancing with the Stars: First Dances” to win the slot among ABC, CBS and NBC in every key category.
· Best Time’s” adult 18-49 margin over ABC’s #2 “Dancing” is +73% (1.9 vs. 1.1 from 10-11 p.m.).
· Has opened NBC’s fall season up +27% versus the network’s rating with last spring’s finale for slot regular “Chicago Fire” (1.9 vs. 1.5 on May 12).
· Retained 83% of “Talent’s” 2.5 rating in 18-49 at 9:30, up from a 56% average with original programming following “Talent” earlier this season.
“America’s Got Talent” (2.3/9 in 18-49, 11.3 million viewers overall from 8-10:01 p.m. ET):
· Is the #1 show of the night on the Big 4 networks in every key measure.
· Despite special competition this week from CBS’s “Big Brother,” is up week to week by +10% in 18-49 (2.3 vs. 2.1) and +7% in total viewers (11.3257 million vs. 10.530 million).
· Wins the time period by a +64% margin among the Big 4 in 18-49 (2.3 vs. 1.4 for CBS from 8-10).
· Heading into last night, was up +7% summer to date versus one year ago in 18-49 (2.9 vs. 2.7, “most current”) and up +8% in total viewers (12.5 million vs. 11.5 million).
