TV fans are all over the “Daylight Savings Time Killed My Show” meme today, but what are the numbers behind the meme (or myth)?

Last night (3/15) – Daylight Savings Time
Portion of Adults 18-49 watching TV at 8pm: 33.6%
Portion of Adults 18-49 watching TV at 9pm: 37%

Last Monday (3/8) – Standard Time
Portion of Adults 18-49 watching TV at 8pm: 37.1%
Portion of Adults 18-49 watching TV at 9pm: 39.1%

Conclusions

Did overall adults 18-49 TV viewing go down at 8-9pm from 3/8 to 3/15? Yes, by ~9.5%.

Was it all Daylight Savings Time? Who knows.

Will that excuse save my show? Only time will tell.

Posted by:TV By The Numbers

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