Last night, the first night of the Olympics garnered a 5.8 adults 18-49 rating, down 23 percent from the first night of the Vancouver games, but facing much stiffer competition. Tonight, NBC airs the Olympics opening ceremony, though footage of it is streaming on the internet now almost everywhere but NBC’s Olympic site. Will the opening ceremony ratings also be down from the last winter games? The Vancouver opening ceremony in 2010 scored a 9.4 adults 18-49 rating. In 2012, the London summer opening ceremony notched a 12.2 adults 18-49 rating, but the summer games are always more popular than the winter games.
Vancouver had a few advantages over Sochi. It was in the same timezone as the western United States, so there was less of a time delay. Plus, Canada is more or less the United States’s BFF. Our relationship with Russia is decidedly more complicated, making the prospect of watching a salute to its history a bit less appealing. On the other hand, all of the spoilers and clips that are leaking, including the glitches, may inspire some people to tune it just to see the spectacle in its entirety. So how do you think the ceremony will fare tonight?