Lots of comments from fans about their perception of folly because most broadcast networks have new episodes of shows scheduled for tonight, effectively the beginning of the Thanksgiving holiday. (For non-American’s it’s our Fall harvest holiday.)

Not surprisingly most of the comments center around ABC, which other than Up All Night on NBC, is the only broadcaster with new scripted episodes scheduled for tonight.

Why schedule new episodes on a night where TV watching is guaranteed to be relatively low? The money, of course.

Why does ABC schedule new scripted shows and CBS goes with repeats? You’d have to ask them.

Tonight is one of the last chances for advertisers to reach TV viewers before the Black Friday sales, and it’s the last night of the November sweeps period, which is used to set local ad rates, and does provide a useful PR point for those press release writers so inclined to make it.

Fans worry that the low ratings will cause their shows to be in some sort of cancellation danger. Silly. The networks are a lot smarter than that.

How low might the ratings go tonight? Here’s a look at last year’s “night before Thanksgiving” preliminary fast affiliate ratings:

Overnight ratings for Wednesday, November 24, 2010:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 ABC The Middle 2.1/7 8.18
CBS Survivor: Nicaragua (Recap Show) 2.0/7 8.03
NBC Merry Madagascar (R) 1.5/5 5.92
FOX Human Target 1.4/5 5.60
CW America’s Next Top Model (clips show) 0.7/2 1.86
8:30 ABC Better With You 1.9/6 6.78
NBC Kung Fu Panda Holiday Special 1.6/5 5.92
9:00 ABC Modern Family 3.7/12 10.53
FOX Hells Kitchen 2.1/7 5.05
CBS Criminal Minds (R) 1.9/6 9.18
NBC Biggest Loser: Where Are They Now? 1.6/5 4.96
CW Hellcats(R) 0.3/1 1.03
9:30 ABC Cougar Town 2.5/8 6.72
10:00 ABC Primetime: Celebrity Plastic Surgery Gone Too Far? 1.8/6 5.96
NBC Biggest Loser: Where Are They Now? 1.7/6 4.75
CBS The Defenders(R) 1.3/4 7.35

How low do you think ratings will fall tonight?


Posted by:TV By The Numbers

blog comments powered by Disqus