NBC announced that they were developing a one hour newsmagazine with Brian Williams quite some time ago. Two weeks ago they announced the name, Rock Center. It’s going to premiere at some point this season, but there’s been no announcement of a premiere date or time slot.

Of course, a one hour NBC show (or conceivably two half hours, but that seems unlikely) has to be canceled and removed from the schedule in order to make room for Rock Center.

Originally, I figured it would be Grimm’s 9pm Friday timeslot, but with Grimm not premiering until October 21, and both The Playboy Club and Harry’s Law ratings so weak out of the gate, and Prime Suspect not far ahead of them, Brian may not have that much time to wait.

Rock Center makes a lot more sense at 10pm (or at 9pm Friday paired with Dateline), so that’s a point against replacing Harry’s Law, unless NBC decides to do a double swap and put a different 10pm drama into 9pm Wednesday.

If they want to get Rock Center into the line up in 2011, it’s almost certainly going to replace one of those four shows, but the eternal optimists may want to guess that he’ll get a Sunday night timeslot post-football and that no current drama will need to be canceled to make room.

Feel free to explain your guesses in the comments.

Here was the NBC press release announcing the name for Brian Williams news show:


“Rock Center with Brian Williams” to Premiere this Season

September 12, 2011 – New York, NY – NBC News highly anticipated new primetime newsmagazine hour has been named. “Rock Center with Brian Williams” will premiere this season, in primetime. The weekly, hour-long live broadcast, led by “NBC Nightly News” anchor and managing editor Brian Williams, will feature Harry Smith, Kate Snow and other award-winning correspondents and anchors of NBC News. The announcement was made today by Steve Capus, President of NBC News.

“NBC News’ pursuit of journalistic excellence begins everyday inside the hallways of our Rock Center headquarters,” said Capus. “Like the iconic building itself, ‘Rock Center with Brian Williams’ is positioned to become a go-to destination; a weekly stop for viewers looking for a lively, informative and thought-provoking newsmagazine.”

“Hopefully our journalism will speak louder than any name,” said Williams. “If it doesn’t, perhaps people willtunein to ‘Rock Center’ hoping to see Tina Fey.”

Drawing on the unparalleled strength of America’s premier news organization, “Rock Center with Brian Williams” will be built around the week’s biggest and most interesting events, meaningful and in-depth stories, and timely newsmaker interviews. In addition to the innovative primetime televisionprogram, there will be groundbreaking, constantly evolving digital editions of “Rock Center with Brian Williams” that will be available online at RockCenterNBC.com and via the show’s iPad app.

David Corvo is theseniorexecutive producer and Rome Hartman is the executive producer. “Rock Center with Brian Williams” can be found at RockCenterNBC.com, on facebook.com/rockcenterNBC and @rockcenterNBC.

Posted by:TV By The Numbers

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