Cable sports networks continue to be the most inefficient for cable operators, when assessing what they pay for those channels versus the overall ratings they receive.

In looking at data obtained by MediaPost–using research from Nielsen Marketbreaks and SNL Kagan–the cost per rating point for cable operators is the highest when it comes to NFL Network, ESPN, Golf Channel and Versus.

NFL Network posts a $0.52 cost per tenth of a household rating point. This calculation comes from examining total day household ratings and the monthly affiliate fees per subscriber. ESPN is right behind at a $0.46 cost per tenth of a household rating point. {…]

ESPN Classic came in at third place (30 cents per tenth of a household rating point). The Golf Channel (28 cents), young-skewing lifestyle network Fuse (27 cents), and Versus (25 cents) were next in line.[…]

TV stations–in particular CBS stations–have been getting about 25 cents a month per subscriber from cable operators, according to executives.

the original article at MediaPost has a nice table with the values for dozens of cable networks.

Posted by:TV By The Numbers

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