Get your pitches ready and line up for the money train.
In the Comcast earnings call, Comcast chief Steve Burke said Comcast plans to spend $200 million more on NBC’s primetime lineup this year than former owner GE spent last year. Burke says the difference between winding up in third and fourth place could mean “hundreds of millions” to the company’s cash flow. That seems high, especially if the margins of victory are tiny, but perhaps from a sales perspective at the upfronts the difference between the third and fourth place is significant.
Comcast is looking at the same number of pilots this year as last (21), so I’m not sure how it will spend the extra money. It could be a significant portion of the spend will be on marketing.
Comcast also plans to pour $100 million more than last year into NBC Universal’s cable properties.