CNN’s ratings continued to decline in the second quarter of 2012. The network scored its lowest primetime ratings in total viewers and adults 25-54 since 1991. Compared to the second quarter of 2011, CNNprimetime  is down 35% in total viewers and 45% in adults 25-54.  CNN had its worst total day performance in both viewers and adults 25-54 since 2001.

Every program on CNN  is down by double digits versus a year ago:

  • Anderson Cooper 360 (10pm) – down 48% in 25-54; down 44% in P2+

 

  • Anderson Cooper 360 (8pm) – down 23% in 25-54; down 19% in P2+

 

  • Piers Morgan (9pm) – down 33% in 25-54; down 29% in P2+

 

  • Erin Burnett Outfront (7pm) – down 45% in 25-54; down 33% in P2+

 

  • Situation Room with Blitzer (4-6pm) – down 42% in 25-54; down 26% in P2+

 

  • Starting Point (7-9am) – down 43% in 25-54; down 37% in P2+

For comparison,in primetime  Fox News is down 1% in total  viewers and 14% in adults 25-54 while MSNBC is down 13% in total viewers and 17% in adults 25-54.

 

Posted by:TV By The Numbers

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