On Tuesday, Oct. 22nd, CNN’s latest morning show New Day scratched in the 6AM/ET hour delivering only 37,000 in the key 25-54 demo. This makes it the lowest rated delivery for that hour since its launch on June 17.
However, month to date and launch to date, CNN is up double digits in total and demo compared to last year. See below for more.
9/30-10/20 (month to date):
CNN – 332k total (+23%); 120k demo (+13%)
MSNBC – 550k total (+3%); 163k (-20%)
FOX – 1.219m total (-12%); 296k (-20%)