The day after the inauguration CNN retained 20 percent of its total viewers and 16 percent of its Adults 25-54 audience during primetime. (Monday primetime and Inauguration coverage vs. Tuesday primetime). By comparison, MSNBC retained 69 percent in Total Viewers and 62 percent in 25-54. FNC’s ratings grew 19 percent in Total Viewers and 34 percent in Adults 25-54.
The same held true during the 11-3PM daypart. From Monday’s live coverage of the inauguration to Tuesday, CNN retained 23 percent in total Viewers and 10 percent in the key Adults 25-54 demo, while MSNBC retained 29 percent of its audience in both Total Viewers and Adults 25-54. FNC retained 90% of its total viewers and 84% in Adults 25-54.