Not one, but two pieces in the New York Times today about Dylan Ratigan’s transformation from CNBC stock picker to MSNBC (primarily anti-bank) crusader. Unfortunately, he’s transformed MSNBC’s ratings downward.

His Dylan Ratigan Show (4pm Eastern, weekdays) launched on January 11, 2010, replacing MSNBC Live in that time period.

Since then, vs. the same time period in 2009, the Dylan Ratigan Show has lost 12% of MSNBC Live’s average viewership and 21% of its cable news advertiser target adults 25-54 audience.

Dates Program Avg. Viewers (000s) Adults 25-54 (000s)
01/11/10-06/24/10 DYLAN RATIGAN SHOW 325 83
01/12/09-06/25/09 MSNBC LIVE 371 105
Change -12% -21%

Who’s money is Dylan pouring out of a bucket?

photo via NY Times.

Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

Posted by:TV By The Numbers

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