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FNC TOPS BASIC CABLE IN AUGUST PRIMETIME AMONG TOTAL VIEWERS

 

FOX News (FNC) was the number one basic cable network in August among viewers, averaging 2.4 million total viewers according to Nielsen. FNC had the top two telecasts in basic cable led by the Republican Primary Presidential debate, which was the highest rated program in FNC history and the highest rated non-sports programming on basic cable ever.

August was the highest rated month for the network since November 2012 in primetime. All primetime programs delivered double digit growth in both viewers and adults 25-54 compared to same time last year.

FNC’s ratings grew year to year, while its cable news competitors declined.

AUGUST 2015  VS.  AUGUST 2014 NIELSEN NUMBERS (7 day week, L+SD):

 

TOTAL DAY

FNC: 1,188,000 total viewers – up 13%; (238,000 in 25-54 – up 7%)

CNN: 436,000 total viewers – down 13%; (127,000 in 25-54 – down 17%)

MSNBC: 378,000 total viewers – up 11%; (92,000 in 25-54 – down 10%)

 

PRIMETIME: 8-11PM/ET

FNC 2,381,000 total viewers – up 34%; (524,000 in 25-54 – up 64%)

CNN: 574,000 total viewers – down 9%; (178,000 in 25-54 – down 17%)                       

MSNBC: 639,000 total viewers – up 12%; (142,000 in 25-54 – down 7%)

 

PRIMETIME: 7-11PM/ET

FNC: 2,202,000 total viewers – up 28%; (461,000 in 25-54 – up 53%)

CNN: 559,000 total viewers – down 10%; (175,000 in 25-54 – down 15%)

MSNBC: 639,000 total viewers – up 12%; (139,000 in 25-54 – down 5%)

Posted by:Steve Baron

VP/Digital for TV station ownership group; Dad to young twins, runner, skier & spend a lot of times in airplanes.