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Monday afternoon, when the news of the tragic Boston Marathon bombing broke, more viewers tuned to FNC for updates than CNN or MSNBC. During the 3PM hour, Shepard Smith’s coverage drew 1.962 million Total Viewers and 542,000 viewers in the key Adults 25-54 demographic. At 4PM FNC continued to garner the most viewers.

Hour the news broke: 3PM ET

FNC (3:07-4PM): 1,961,000 total viewers (542,000 in 25-54)

CNN: 970,000 total viewers (349,000 in 25-54)

MSNBC: 435,000 total viewers (129,000 in 25-54)

 

First full hour following the breaking news: 4PM ET

FNC: 3,072,000 total viewers (874,000 in 25-54)

CNN: 2,446,000 total viewers (868,000 in 25-54)

MSNBC: 708,000 total viewers (217,000 in 25-54)

 

Posted by:TV By The Numbers

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