Our cable news readership is typically more interested in primetime ratings, but going early for a change, Fox & Friends has now been #1 among cable news morning shows for 115 consecutive months through May, 2011 in its timeslot.
For May 2011, Fox & Friends beat CNN’s American Morning and MSNBC’s Morning Joe combined in both average viewership (P2+) and among the cable news advertiser target adults 25-54 demo. Compared to May, 2010, Fox & Friends was up 13% in adults 25-54 and up 8% in average viewership year to year.
May 2011 (04/25/11-05/29/11) M-F 6-9am averages (Live+Same Day)
|P 2+||P 25-54|
|FOXN||FOX AND FRIENDS||1,091||388|
|HLN||MORNING EXPRESS/HLN LOCAL||325||164|