Ahead of Fox News’ upfront Advertising Age has an article that is full of data, noting that Fox News is pitching itself as upscale as some mainstream networks:
Part of Fox’s upfront pitch will include a slide that shows its share of 25- to 54-year-old viewers with household incomes of $100,000 or more. Among its broader competitive cable set, Fox has 26% share of cable’s gross rating points among that audience, more than History (12%), Discovery (11%) and CNN (9%).
More data: though Fox News crushed CNN in the ratings in 2009, advertising revenue was much closer: $506.5 million million versus $415 million for CNN according to Kantar.
Fox cites figures from SNL Kagan that put Fox News’ combined revenues (ad sales plus cable carriage fees received) at $697 million, up 4%, and higher than CNN and HLN’s combined revenues for the first time.
Read the story to find out who are the biggest advertisers on Fox News.