via press release:
HLN’s Morning Express with Robin Meade Beats MSNBC’s Morning Joe for 17th Consecutive Month in August
In August, HLN’s morning show, Morning Express with Robin Meade topped MSNBC’s Morning Joe for the 17th consecutive month among 25-54 viewers. Morning Express beat Morning Joe by 67% among 25-54 viewers (180k vs. 108k). Year-to-date, Morning Express has a 66% lead over Morning Joe (186k vs. 112k).
Also this month, Morning Express was the only show in cable news in the morning to increase double digits in both total viewers and the 25-54 demo compared to a year ago, up 25% among total viewers (325k vs. 260k) and up 28% among 25-54 viewers (180k vs. 141k).
At 7p, Issues with Jane Velez-Mitchell was the only show to increase viewership among total viewers, up 5% (410k vs. 390k) compared to August 09. The rest of the cable news competition at that hour declined double digits among total viewers.
Similarly, The Joy Behar Show at 9p also increased among total viewers in August, up 2% (466k vs. 459k), while the rest of the cable news competition at 9p declined double digits compared to a year ago.