via press release:


“Morning Joe,” “Hardball with Chris Matthews,” “The Ed Show,” “Countdown with Keith Olbermann,” “The Rachel Maddow Show” beat CNN

NEW YORK – June 2, 2010 – MSNBC continues to out-draw CNN in primetime, finishing May with 42 percent more viewers in weekday primetime, according to data from Nielsen Media Research.  This is the fourth consecutive month MSNBC has out-rated CNN in primetime among both Adults 25-54 and total viewers.  MSNBC’s “Morning Joe,” “Hardball with Chris Matthews,” “The Ed Show,” “Countdown with Keith Olbermann” and “The Rachel Maddow Show” all out-rated CNN in May.  Following are MSNBC ratings highlights:

  • MSNBC beat CNN in primetime (M-Su, 8-11 p.m.) in May by 36 percent in A25-54 (231,000 vs. 170,000) and by 26 percent in P2+ (747,000 vs. 595,000).  This is the fourth month in a row that MSNBC has outrated CNN in primetime among both P2+ and A25-54.  MSNBC also beat CNN in weekday primetime by 34 percent among A25-54 (231,000 vs. 173,000) and by 42 percent in P2+ (862,000 vs. 607,000).  This is the 3rd time in four months that CNN has fallen to fourth place in weekday primetime.  MSNBC also beat CNN in sales prime (M-Su, 7 p.m.- 2 a.m.) by 27 percent in A25-54 and 19 percent in total viewers.
  • “Morning Joe” drew more viewers than CNN’s “American Morning” for the third consecutive month (406,000 vs. 353,000).
  • “The Ed Show” drew more viewers than CNN at 6 p.m. for the third consecutive month (632,000 vs. 532,000).  “The Ed Show” is up more than any other cable news show among A25-54, growing 28 percent versus May 2009 (160,000 vs. 125,000), and is up 24 percent among P2+ (632,000 vs. 508,000).
  • “Hardball with Chris Matthews” at 7 p.m. beat CNN’s “John King USA” by ten percent in A25-54 (171,000 vs. 156,000) and by 41 percent in P2+ (651,000 vs. 463,000).  “John King USA” is down 30 percent versus “Lou Dobbs Tonight” in that time period in May 2009.
  • “Countdown with Keith Olbermann” beat CNN’s “Campbell Brown” for the 27th consecutive month among both total viewers and A25-54.  “Countdown” outrated “Campbell Brown” by 70 percent in A25-54 (250,000 vs. 147,000) and by a huge 112 percent in total viewers (1,031,000 vs. 486,000).  The repeat of “Countdown” at 10 p.m. ET tied CNN’s “Anderson Cooper 360” and ranked #2 for the third month in a row among A25-54 (206,000 vs. 206,000).
  • “The Rachel Maddow Show” beat CNN’s “Larry King Live” for the fourth month in a row among both total viewers and A25-54, out-drawing King by 48 percent among A25-54 (245,000 vs. 165,000) and by 47 percent among A25-54 (962,000 vs. 653,000). “Maddow” is up seven percent in total viewers versus May 2009 (962,000 vs. 895,000) and is even in A25-54.
  • MSNBC was #1 among the news networks in weekend sales prime (7 p.m.-2 a.m.) among A25-54 for the 2nd month in a row.
Built on the worldwide resources of NBC News, MSNBC defines news for the next generation with world-class reporting and a full schedule of live news coverage, political analysis and award-winning documentary programming — 24 hours a day, seven days a week. MSNBC’s home on the Internet is delivers a fuller spectrum of news.  Drawing on its award-winning original journalism, NBC News heritage, trusted sources and Microsoft’s advanced technologies, the site presents compelling, diverse and visually-engaging stories on the consumer’s platform of choice.

Members of the media can get more information about MSNBC and its programming on or the NBC Universal Media Village Web site at

Follow us on Twitter: @msnbcPR.

Posted by:TV By The Numbers

blog comments powered by Disqus