Piers Morgan Tonight moves into the former Larry King Live timeslot at 9pm on CNN tonight. At the recent Television Critics Assn. meetings he noted that he’d like to do a little ratings “butt kicking” of both Fox News and MSNBC (our poll respondents are skeptical to say the least).
I don’t have good time period averages for the former Larry King Live show, but the Monday of his finale week (12/13/10) Larry drew 458,000 average viewers and 169,000 in the target adults 25-54 demo. The previous Monday (12/6) Larry drew 642,000 average viewers and 215,000 adults 25-54 (that was closer to Larry’s typical night in his final months).
How many viewers will Piers Morgan Tonight average in its first week?