On the heels of 2010’s primetime numbers, the worst for CNN  in at least 15 years, CNN was up in 2011 with both advertiser targeted adults 25-54 and total viewers. But even with a 17% gain in total viewers and a 29% gain with adults 25-54 in primetime, 2011 was still CNN’s second-worst rated year over the last 15.

PRIMETIME 25-54

08:00P -11:00P MTWTFSS

P 25-54

Network Period Dates

(000s)

CNN 2008 12/31/07-12/28/08

453

CNN 2003 12/30/02-12/28/03

373

CNN 2001 01/01/01-12/30/01

353

CNN 2005 12/27/04-12/25/05

271

CNN 2009 12/29/08-12/27/09

263

CNN 2002 12/31/01-12/29/02

261

CNN 1998 12/29/97-12/27/98

257

CNN 2004 12/29/03-12/26/04

251

CNN 2007 01/01/07-12/30/07

243

CNN 2000 12/27/99-12/31/00

242

CNN 1999 12/28/98-12/26/99

231

CNN 1997 03/31/97-12/28/97

229

CNN 2006 12/26/05-12/31/06

225

CNN 2011 12/27/10-12/25/11

222

CNN 2010 12/28/09-12/26/10

172

PRIMETIME P2+

08:00P -11:00P MTWTFSS

P 2+

Network Period Dates

(000s)

CNN 2008 12/31/07-12/28/08

1292

CNN 2003 12/30/02-12/28/03

1095

CNN 2001 01/01/01-12/30/01

1009

CNN 1998 12/29/97-12/27/98

957

CNN 2009 12/29/08-12/27/09

901

CNN 2002 12/31/01-12/29/02

898

CNN 2004 12/29/03-12/26/04

855

CNN 2005 12/27/04-12/25/05

853

CNN 1997 03/31/97-12/28/97

787

CNN 1999 12/28/98-12/26/99

781

CNN 2007 01/01/07-12/30/07

764

CNN 2000 12/27/99-12/31/00

753

CNN 2006 12/26/05-12/31/06

753

CNN 2011 12/27/10-12/25/11

689

CNN 2010 12/28/09-12/26/10

590

On a percentage basis, year/year might look better for CNN than its rivals MSNBC (which was up 2% with total viewers year/year and down 3% with adults 25-54 in primetime) and Fox News (down 8% in total viewers and down 14% with adults 25-54 in primetime) but CNN still was in third place behind MSNBC.  Fox  News was better than the combined CNN & MSNBC in primetime with total viewers and only ~37,000 viewers short of a combined CNN/MSNBC with adults 25-54.

2011 Primetime

FNC: 1,868,000 viewers (427,000 in 25-54)
CNN: 689,000 viewers (222,000 in 25-54)
MSNBC: 775,000 viewers (242,000 in 25-54)

2010 : 12/28/2009 – 12/26/2010
2011 : 12/27/2010 – 12/25/2011


Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.

Posted by:TV By The Numbers

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