The series debut of Kourtney and Khloe’ Take Miami averaged 2.7 million viewers for E! in its premiere last night. probably more than last night’s 10pm airing of the season three premiere of Mad Men.
I’m not going to bash these Kardashian siblings, though it does somewhat boggle my mind. It was the best series debut for an E! original series since the 2002 premiere of The Anna Nicole Show, and its performance with its target audience, women 18-34 was tied for best of any E! series premiere with a W18-34 rating of 3.7 (those are ratings points out to 100ths, and I believe “coverage ratings” points at that, but, a record is a record).
Kourtney and Khloe’ Take Miami is the latest from Ryan Seacrest’s production company which has an exclusive first-look deal with Comcasts’ networks.