via press release:
SEASON TWO OF “THE AMERICANS” OFF TO A VERY GOOD START
Inclusive of Record Live+3 Data for Season 2 Debut, Episode Delivers Bigger Gains vs. Season 1 Averages
The Live+3 time-shifting viewing for the season two premiere episode of The Americans was significantly higher than that of its series premiere episode and it was also the highest Live+3 percentage increase for a second season debut of any FX drama series by a wide margin.
Compared to its Live+ Same Day delivery, The Americans second season debut episode vaulted +81% in Adults 18-49 (1.57 million from 863,000) and +72% in Total Viewers (3.26 million from 1.9 million).
On a Live+3 to Live+3 comparison, The Americans Season 2 season two opener delivered gains of +8% in Total Viewers and +5% in Adults 18-49 compared with the award-winning dramas series first season average (on a Live+Same Day basis, its was +2% in Total Viewers and -2% in A18-49).
On a Live+Same Day to Live+3 comparison, last year’s series premiere episode of The Americans posted gains of +48% in Adults 18-49% and +44% in Total Viewers.
As time-shifted viewing continues to grow and accelerates over the course of a season, season premiere to season premiere comparisons on a Live+Same Day basis are becoming far less relevant. For example, the season five premiere episode of Justified showed double-digit declines compared to its season four debut on a Live+Same Day basis, -21% in Total Viewers and 14% in Adults 18-49 . Now, on a Live+7 to Live+7 caparison, Justified’s season five average is outpacing its season four average by +10% in Total Viewers and +7% in Adults 18-49.
P2+ P 18-49
The Americans 000s Rtg 000s
2/26/14 – Week 1 [P]
Live+SD 1,897 0.83 863
Live+3 3,263 1.51 1,566
% Lift, Live+SD to Live+3 +72% +81%
Season 1 (1/30 thru 5/1/13) – (13x)
Live+SD 1,853 0.82 882
Live+3 3,012 1.40 1,496
% Lift, Live+SD to Live+3 +63% +70%
% Change Season 2 [P] vs. Season 1 (13x)
Live+SD +2% -2%
Live+3 +8% +5%
Final 5 Eps – Season 1 (4/3-5/1/13)
Live+SD 1,582 0.65 695
Live+3 2,737 1.19 1,267
% Lift, Live+SD to Live+3 +73% +82%