The Walt Disney Co.’s $4 billion play for superhero factory Marvel Entertainment may have been mostly skewed toward the strength of its film studio — which has had recent blockbuster hits like Iron Man, X-Men and Spider-Man 3 — but the deal also provides more raw material for its Disney 😄 cable network.
On a conference call with analysts Aug. 31, Disney CEO Robert Iger said that the two companies are still working out the particulars of the merger, but that Disney 😄 — the recently rebranded Toon Disney — represents one of the biggest opportunities for the merger. Iger said Disney 😄 currently airs about 20 hours per week of Marvel character productions and that could expand both domestically and internationally.
Disney rebranded Toon Disney as Disney 😄 in February in an effort to attract a young male audience. That demographic also happens to be Marvel’s biggest audience.