Miss America is going to have to find somewhere else to hang her tiara, as network host TLC has decided against renewing its deal to carry the annual pageant.

Despite drawing a cable-high 4.52 million viewers on Jan. 30, an increase of 28 percent from its year-ago delivery of 3.54 million viewers, the 89-year-old Miss America Pageant is largely seen as a relic of a bygone era. The program has been relegated to basic cable since 2005, when ABC dropped the beauty contest after a nine-year stewardship. Before that, NBC had been home to the Atlantic City institution for 30 years.

In addition to the pageant’s fading relevance, Miss America was more or less orphaned in July 2008, when the executive responsible for landing the property, former TLC president and general manager Angela Shapiro-Mathes, was let go after a little more than a year at the helm.

via MediaWeek

Posted by:TV By The Numbers

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