via press release:
DOM STREATER NAMED WINNER OF
PROJECT RUNWAY SEASON 12
Top Designer Receives Prize Package Worth More than a Half Million Dollars
Emmy® Nominated Series Posting Double-Digit Growth Season-to-Season
LOS ANGELES, CA – October 17, 2013 – Fashion fans waiting on pins and needles to know the Season 12 victor of Lifetime’s Emmy® Award-nominated hit Project Runway (#ProjectRunway) need wait no more! Philadelphia-based designer Dom Streater sewed up this season’s competition against fellow contestants Alexandria von Bromssen, Bradon McDonald and Justin LeBlanc. Streater impressed judges Emmy winner Heidi Klum, Nina Garcia, Zac Posen and finale guest judge, Emmy Award-nominated actress Kerry Washington (Scandal) with her winning “Retro Redux” collection, unveiled during the Mercedes Benz New York Fashion Week.
As a result of new features creating the highest level of fan interaction in Project Runway history, the series posted double-digit growth among the key demographics versus last season with a jump of +9% among Total Viewers, +27% with Women 18-49, +18% in Adults 18-49, +17% in Women 25-54 and +10% with Adults 25-54. Prior to the season’s launch, Runway Redemption empowered fans to invite a mystery contestant from a past season to compete (Katelyn Pankoke, Season 11); Lifetime hosted aSuperfan Contest in which seven lucky winners won a fashion makeover on the show; and fans saw more of their favorite mentor, Emmy winner Tim Gunn, who joined judges for the runway shows in each episode and was allowed to “rescue” one designer he felt deserved a second chance after elimination. As fate would have it, in episode six, Gunn elected to save LeBlanc, who would subsequently storm his way back to become one of this season’s final designers. From the Coney Island-inspired challenge to Glamping in the woods, this season proved to be full of high-octane talent and drama with weekly challenges that pushed the creativity of the designers to impress a formidable array of guest judges, including actors Kate Bosworth, Kaley Cuoco, Allison Williams, Emmy Rossum, Jesse Tyler Ferguson and original Project Runway judge Michael Kors, among many others.
As winner of Season 12, Streater won a prize package worth more than a half million dollars, including a 2014 Lexus IS 350; $150,000 from GoBank, the award-winning mobile bank account used by Project Runway contestants throughout the season; $50,000 of next generation technology from HP and Intel to help enable her creativity and launch her new business; a year’s supply of resource® Natural Spring Water; an all-expenses paid, luxurious spa retreat for two to the Maldives, courtesy of resource®Water; a chance to design and sell an exclusive collection at Belk; a complete sewing and crafting studio from Brother Sewing and Embroidery; a fashion spread in Marie Claire magazine; a $100,000 fabric allowance from Tide Pods to inspire fashions that truly pop; and a $50,000 styling contract with L’Oréal Paris. Streater’s model, Rayuana Aleyce, will receive a fashion spread in Marie Claire and $25,000 from L’Oréal Paris.
ABOUT PROJECT RUNWAY
Hosted by supermodel and fashion maven, Emmy® Award winner Heidi Klum, the hit Emmy nominated series Project Runway provides budding designers with an opportunity to launch their careers in fashion, under the watchful eyes of mentor and co-host, Emmy Award winner Tim Gunn and judges Nina Garcia and Zac Posen.
Project Runway is produced by The Weinstein Company, Bunim/Murray Productions and Full Picture Entertainment. Executive producers include Bob and Harvey Weinstein (Co-Chairmen of The Weinstein Company), Meryl Poster and Barbara Schneeweiss of The Weinstein Company, Jonathan Murray and Sara Rea of Bunim/Murray Productions, Heidi Klum, and Jane Cha and Desiree Gruber of Full Picture Entertainment. Rob Sharenow, Gena McCarthy and David Hillman of Lifetime also executive produce.
ABOUT THE WEINSTEIN COMPANY
The Weinstein Company (TWC) is a multimedia production and distribution company launched in October 2005 by Bob and Harvey Weinstein, the brothers who founded Miramax Films in 1979. TWC also encompasses Dimension Films, the genre label founded in 1993 by Bob Weinstein, which has released such popular franchises as SCREAM, SPY KIDS and SCARY MOVIE. TWC also boasts an active television production division led by former Miramax Films Co-President of Production Meryl Poster. TWC garnered nine Emmy nominations in 2013. The Weinstein Company Television produces the reality powerhouse PROJECT RUNWAY; with its spin-off series PROJECT ACCESSORY and the critically acclaimed PROJECT RUNWAY ALL STARS, hosted by Alyssa Milano in its upcoming third season. TWC recently launched MIAMI MONKEY on VH1, and MILLION DOLLAR SHOPPERS and SUPERMARKET SUPERSTAR on Lifetime. TWC is currently in production on MOB WIVES Season 4 for VH1; and WELCOME TO MYRTLE MANOR Season 2 for TLC. Upcoming TWC series premieres include RODEO GIRLS for A&E. Announced scripted projects in development include John Fusco’s historical action-adventure epic MARCO POLO and an adaptation of Daniel Stashower’s bestselling Civil War-era spy thriller THE HOUR OF PERIL. TWC also developed Amy Sherman Palladino’s THE NANNY DIARIES for ABC and produced the award-winning HBO series THE NO. 1 LADIES’ DETECTIVE AGENCY, directed by Anthony Minghella.
ABOUT BUNIM/MURRAY PRODUCTIONS
Bunim/Murray Productions is the leading producer of innovative entertainment content. The Emmy Award-winning company is widely credited with creating the reality television genre with its hit series The Real World (28 seasons for MTV). BMP continued to innovate with the first reality game show, Road Rules (MTV), in 1995; the first reality sitcom, The Simple Life (E!), in 2003; and the first reality soap opera, Starting Over, in 2003. Bunim-Murray’s programming includes Bad Girls Club, Bad Girls All Star Battle, Love Games and Best Ink (Oxygen), Keeping up with the Kardashians, Kourtney and Kim Take Miami and Total Divas (E!), The Real World and The Challenge(MTV), The Ruckers: Southern Royals (WE tv) and Project Runway and Project Runway All Stars (Lifetime). Bunim/Murray Productions has also produced films, including Valentine Road (HBO), Pedro (MTV) and the Emmy Award-winning Autism: The Musical (HBO). Bunim/Murray Productions has launched additional entities including BMP Films, BMP Digital and BMP Latin. Based in Van Nuys, CA, Bunim/Murray Productions was founded in 1987 by Jonathan Murray and the late Mary-Ellis Bunim, who were inducted into the Television Academy of Arts & Science’s Hall of Fame in 2012. The company joined Banijay Group in 2010.
Lifetime is a premier female-focused entertainment destination dedicated to offering the highest quality original programming spanning scripted series, non-fiction series and movies. In 2012, as a result of its aggressive programming strategy that doubled the hours of original programming, Lifetime posted its strongest year-on-year growth among the key demographics in 10+ years, while also reaching its youngest median age in 16 years. Lifetime Television®, LMN®, Lifetime Real Women® and Lifetime Digital™ are part of Lifetime Entertainment Services, LLC, a subsidiary of A+E Networks. A+E Networks is a joint venture of the Disney-ABC Television Group and Hearst Corporation.