via press release:
SYFY’S ‘WAREHOUSE 13’ RULES TUESDAY WITH SERIES HIGHS AS TOP SCRIPTED DRAMA
New York, NY – July 29, 2009 – Warehouse 13, Syfy’s hit new original scripted series, reached series highs in both Adults 25-54 (1.8 million) and Adults 18-49 (1.4 million) with the fourth episode entitled “Claudia,” featuring Allison Scagliotti as the newest team member. The one-hour dramedy which aired last night (9-10pm) delivered a 2.4 Household rating and 3.3 million total viewers.
This bests last week’s new episode by +36% in Adults 25-54 and +31% in Adults 18-49 and tops the previous highs set by the July 7th series premiere by +6% in both Adults 18-49 and Adults 25-54.
The “Claudia” episode is also the top delivery in Adults 25-54 for any scripted series telecast on the network since the July 2006 series premiere of Eureka, and is the best in-season (excluding premieres and finales) delivery for any Syfy scripted series in Adults 25-54 since DVR measurement began in 2006 (Note that with the full 7-day DVR measurement the 7/7 Warehouse 13 premiere added half a million total viewers including nearly 250,000 Adults 25-54s and 200,000 Adults 18-49s.).
In the 9pm hour, Syfy delivered more Adults 25-54 than ABC and more Males 25-54 than both ABC and Fox.
Warehouse 13 was the top scripted drama in cable on Tuesday night in both key demos, beating TNT’s new episodes of Hawthorne and Saving Grace among others.
Warehouse 13 follows two Secret Service agents who find themselves abruptly transferred to a massive, top-secret storage facility in windswept South Dakota which houses every strange artifact, mysterious relic, fantastical object and supernatural souvenir ever collected by the U.S. government. The Warehouse’s caretaker Artie (Saul Rubinek) charges Pete (Eddie McClintock) and Myka (Joanne Kelly) with chasing down reports of supernatural and paranormal activity in search of new objects to cache at the Warehouse, as well as helping him to control the warehouse itself. Warehouse 13 airs Tuesdays @ 9pm ET/PT only on Syfy.
The series is produced for Syfy by Universal Cable Productions. It is executive produced by Jack Kenny (The Book of Daniel) who also serves as showrunner. David Simkins (Dresden Files) is executive producer; and Stephen Surjik (Monk, Burn Notice) is producer/director of the series.
UNIVERSAL CABLE PRODUCTIONS was established to create a sustainable pipeline of quality content and derive the greatest value from it across multiple platforms. The studio will be an industry leader in unique and innovative programming for USA and Syfy, and all cable networks.
Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site (www.Syfy.com), and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in 95 million homes, Syfy is a network of NBC Universal, one of the world’s leading media and entertainment companies. (Syfy. Imagine greater.)