We’ve written a bit about this already, but today Time Warner and Comcast announced their “TV Everywhere” initiative that will allow cable subscribers access to cable network programming online. The big issue of how to identify who’s a cable subscriber wasn’t included, but I’ll be keeping an eye out for that information.

Time Warner on Wednesday morning announced it has partnered with Comcast to develop a cohesive strategy for its “TV Everywhere” initiative, which looks to reinforce the subscription TV model by allowing subscribers to access cable network programming on-demand, via broadband and mobile platforms.

The first stage of the TV Everywhere model will go live in July, enabling Comcast subscribers to access content from Turner’s TNT and TBS properties online and through the cable operator’s video-on-demand service. When the consumer trial begins, Turner programming will be accessible on Comcast.net, Fancast.com and via Time Warner’s TNT.tv and TBS.com.

via MediaWeek.

Posted by:TV By The Numbers

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