Archive for the ‘TV Ratings’ Category

August 20th, 2009 at 10:27 am

The Tonight Show With Conan O'Brien: "He Won the Demo"

Lettermen reruns again bested original airings of Tonight Show in total viewers, but Conan won the demo[...]


August 20th, 2009 at 9:48 am

Once again, Late Show reruns top Tonight Show originals

For the second week in a row, The Late Show with David Letterman reruns averaged more viewers than originals of The Tonight


August 19th, 2009 at 7:48 am

Time Warner licensing Nielsen data for another seven years

via MediaWeek: Time Warner signed a new, seven-year contract with Nielsen in a first-of-its-kind deal that covers measurement and research services for


August 17th, 2009 at 1:27 pm

Will there be a Mad Men Nielsen conspiracy?

Update: there will be no conspiracy for sure, now.  Mad Men set series high and edged out Kourtney & Khloe Take Miami.


August 17th, 2009 at 11:52 am

Nielsen response to Financial Times story on media challenge

I wrote about the FT report on big media banding together to challenge Nielsen, not just once, but twice. Now comes word


August 14th, 2009 at 2:47 am

Don't Shoot the Measure-er

Is what ails the television industry Nielsen measurement? Can all ails be cured through better measurement? No and no.[...]


August 13th, 2009 at 7:42 pm

Big media, including ABC, CBS, NBC, FOX, Time Warner and Viacom challenge Nielsen

Networks and advertisers form consortium to provide Nielsen alternative[...]


August 13th, 2009 at 10:36 am

The Tonight Show With Conan O'Brien loses to Letterman repeats in viewers, but, wins the demo...

Lettermen reruns bested original Tonight Show airings in total viewers, the PR folks at NBC can still make lemonade out of those

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