http://tvbythenumbers.zap2it.com Wed, 15 Feb 2012 01:15:26 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 http://tvbythenumbers.zap2it.com http://tvbythenumbers.com/favicon.ico http://tvbythenumbers.zap2it.com/2012/02/06/doritios-mans-best-friend-most-engaging-super-bowl-ad-according-to-tivos-tenth-annual-list-of-top-ten-ads-from-the-super-bowl/118719/ http://tvbythenumbers.zap2it.com/2012/02/06/doritios-mans-best-friend-most-engaging-super-bowl-ad-according-to-tivos-tenth-annual-list-of-top-ten-ads-from-the-super-bowl/118719/#comments Mon, 06 Feb 2012 14:59:52 +0000 Robert Seidman http://tvbythenumbers.zap2it.com/2012/02/06/doritios-mans-best-friend-most-engaging-super-bowl-ad-according-to-tivos-tenth-annual-list-of-top-ten-ads-from-the-super-bowl/118719/ Super Bowl Viewers Still Like Surprises as TiVo's Top Three Most Engaging Ads From Doritos and M&Ms Were Not Released Online Prior to Big Game ]]> http://tvbythenumbers.zap2it.com/2012/02/06/doritios-mans-best-friend-most-engaging-super-bowl-ad-according-to-tivos-tenth-annual-list-of-top-ten-ads-from-the-super-bowl/118719/feed/ 12 http://tvbythenumbers.zap2it.com/2012/02/01/2012-volkswagen-super-bowl-ads-more-star-wars-but-they-cant-touch-little-darth-vader/118386/ http://tvbythenumbers.zap2it.com/2012/02/01/2012-volkswagen-super-bowl-ads-more-star-wars-but-they-cant-touch-little-darth-vader/118386/#comments Wed, 01 Feb 2012 18:33:03 +0000 Bill Gorman http://tvbythenumbers.zap2it.com/2012/02/01/2012-volkswagen-super-bowl-ads-more-star-wars-but-they-cant-touch-little-darth-vader/118386/ All Vader, All The Time.]]> http://tvbythenumbers.zap2it.com/2012/02/01/2012-volkswagen-super-bowl-ads-more-star-wars-but-they-cant-touch-little-darth-vader/118386/feed/ 1 http://tvbythenumbers.zap2it.com/2012/01/30/jerry-seinfelds-super-bowl-acura-ad-clever-but-no-ferris-bueller/118115/ http://tvbythenumbers.zap2it.com/2012/01/30/jerry-seinfelds-super-bowl-acura-ad-clever-but-no-ferris-bueller/118115/#comments Tue, 31 Jan 2012 01:41:43 +0000 Bill Gorman http://tvbythenumbers.zap2it.com/2012/01/30/jerry-seinfelds-super-bowl-acura-ad-clever-but-no-ferris-bueller/118115/ Clever, but no Bueller.]]> http://tvbythenumbers.zap2it.com/2012/01/30/jerry-seinfelds-super-bowl-acura-ad-clever-but-no-ferris-bueller/118115/feed/ 15 http://tvbythenumbers.zap2it.com/2012/01/30/early-favorite-for-best-super-bowl-ad-matthew-broderick-reprises-ferris-buellers-day-off/118014/ http://tvbythenumbers.zap2it.com/2012/01/30/early-favorite-for-best-super-bowl-ad-matthew-broderick-reprises-ferris-buellers-day-off/118014/#comments Mon, 30 Jan 2012 18:32:26 +0000 Bill Gorman http://tvbythenumbers.zap2it.com/?p=118014 My favorite of the so far revealed spots for this year? Matthew Broderick reprising Ferris Bueller's Day Off for Honda.]]> http://tvbythenumbers.zap2it.com/2012/01/30/early-favorite-for-best-super-bowl-ad-matthew-broderick-reprises-ferris-buellers-day-off/118014/feed/ 10 http://tvbythenumbers.zap2it.com/2012/01/30/super-bowl-xlvi-30-second-ad-costs-rise-13-vs-last-year/118004/ http://tvbythenumbers.zap2it.com/2012/01/30/super-bowl-xlvi-30-second-ad-costs-rise-13-vs-last-year/118004/#comments Mon, 30 Jan 2012 17:52:15 +0000 Bill Gorman http://tvbythenumbers.zap2it.com/?p=118004 A nice increase, but hardly out of the ordinary, social media kool aid consumption to the contrary.]]> http://tvbythenumbers.zap2it.com/2012/01/30/super-bowl-xlvi-30-second-ad-costs-rise-13-vs-last-year/118004/feed/ 4 http://tvbythenumbers.zap2it.com/2012/01/03/super-bowl-xlvi-ads-sold-out-at-3-5-million-per-30-second-spot/115152/ http://tvbythenumbers.zap2it.com/2012/01/03/super-bowl-xlvi-ads-sold-out-at-3-5-million-per-30-second-spot/115152/#comments Tue, 03 Jan 2012 15:59:24 +0000 Bill Gorman http://tvbythenumbers.zap2it.com/?p=115152 Up from $3m/spot last year.]]> http://tvbythenumbers.zap2it.com/2012/01/03/super-bowl-xlvi-ads-sold-out-at-3-5-million-per-30-second-spot/115152/feed/ 6 http://tvbythenumbers.zap2it.com/2011/12/20/big-bang-theory-has-the-most-remembered-product-placement-among-dramassitcoms-american-idol-had-most-placement-overall/114288/ http://tvbythenumbers.zap2it.com/2011/12/20/big-bang-theory-has-the-most-remembered-product-placement-among-dramassitcoms-american-idol-had-most-placement-overall/114288/#comments Tue, 20 Dec 2011 17:40:20 +0000 Bill Gorman http://tvbythenumbers.zap2it.com/?p=114288 Some interesting tid-bits from nielsenwire:]]> http://tvbythenumbers.zap2it.com/2011/12/20/big-bang-theory-has-the-most-remembered-product-placement-among-dramassitcoms-american-idol-had-most-placement-overall/114288/feed/ 12 http://tvbythenumbers.zap2it.com/2011/11/16/katie-asks-for-less-ad-than-oprah-but-more-than-ellen-or-live-with-regis-and-kelly/110929/ http://tvbythenumbers.zap2it.com/2011/11/16/katie-asks-for-less-ad-than-oprah-but-more-than-ellen-or-live-with-regis-and-kelly/110929/#comments Wed, 16 Nov 2011 17:00:05 +0000 Bill Gorman http://tvbythenumbers.zap2it.com/2011/11/16/katie-asks-for-less-ad-than-oprah-but-more-than-ellen-or-live-with-regis-and-kelly/110929/ Cha-ching!]]> http://tvbythenumbers.zap2it.com/2011/11/16/katie-asks-for-less-ad-than-oprah-but-more-than-ellen-or-live-with-regis-and-kelly/110929/feed/ 22 http://tvbythenumbers.zap2it.com/2011/10/24/network-jedi-mind-tricks-live7-day-ratings-and-your-favorite-shows-future/108263/ http://tvbythenumbers.zap2it.com/2011/10/24/network-jedi-mind-tricks-live7-day-ratings-and-your-favorite-shows-future/108263/#comments Mon, 24 Oct 2011 17:19:59 +0000 Bill Gorman http://tvbythenumbers.zap2it.com/2011/10/24/network-jedi-mind-tricks-live7-day-ratings-and-your-favorite-shows-future/108263/ Will the Jedi Mind tricks work on you?]]> http://tvbythenumbers.zap2it.com/2011/10/24/network-jedi-mind-tricks-live7-day-ratings-and-your-favorite-shows-future/108263/feed/ 28 http://tvbythenumbers.zap2it.com/2011/10/23/american-idol-sunday-night-football-lead-adages-annual-30-second-spot-cost-estimates/108172/ http://tvbythenumbers.zap2it.com/2011/10/23/american-idol-sunday-night-football-lead-adages-annual-30-second-spot-cost-estimates/108172/#comments Mon, 24 Oct 2011 01:43:12 +0000 Robert Seidman http://tvbythenumbers.zap2it.com/?p=108172 What about 'Fringe?']]> http://tvbythenumbers.zap2it.com/2011/10/23/american-idol-sunday-night-football-lead-adages-annual-30-second-spot-cost-estimates/108172/feed/ 45 http://tvbythenumbers.zap2it.com/2011/10/13/nielsen-can-now-measure-online-tv-ratings-together-but-networks-are-barely-biting-why/107249/ http://tvbythenumbers.zap2it.com/2011/10/13/nielsen-can-now-measure-online-tv-ratings-together-but-networks-are-barely-biting-why/107249/#comments Thu, 13 Oct 2011 23:14:29 +0000 Bill Gorman http://tvbythenumbers.zap2it.com/?p=107249 Now what?]]> http://tvbythenumbers.zap2it.com/2011/10/13/nielsen-can-now-measure-online-tv-ratings-together-but-networks-are-barely-biting-why/107249/feed/ 50 http://tvbythenumbers.zap2it.com/2011/09/06/super-bowl-xlvi-ad-time-nearly-sold-out-at-reportedly-3-5-million-spot/102704/ http://tvbythenumbers.zap2it.com/2011/09/06/super-bowl-xlvi-ad-time-nearly-sold-out-at-reportedly-3-5-million-spot/102704/#comments Tue, 06 Sep 2011 15:43:41 +0000 Bill Gorman http://tvbythenumbers.zap2it.com/?p=102704 Super Bowl ads, going fast!]]> http://tvbythenumbers.zap2it.com/2011/09/06/super-bowl-xlvi-ad-time-nearly-sold-out-at-reportedly-3-5-million-spot/102704/feed/ 0 http://tvbythenumbers.zap2it.com/2011/05/31/pbs-to-air-commercials-during-shows-beginning-this-fall/94249/ http://tvbythenumbers.zap2it.com/2011/05/31/pbs-to-air-commercials-during-shows-beginning-this-fall/94249/#comments Tue, 31 May 2011 17:25:10 +0000 Bill Gorman http://tvbythenumbers.zap2it.com/2011/05/31/pbs-to-air-commercials-during-shows-beginning-this-fall/94249/ Commercial breaks coming to PBS.]]> http://tvbythenumbers.zap2it.com/2011/05/31/pbs-to-air-commercials-during-shows-beginning-this-fall/94249/feed/ 61 http://tvbythenumbers.zap2it.com/2011/05/31/the-tv-ad-upfronts-let-the-unaudited-boasting-begin/94219/ http://tvbythenumbers.zap2it.com/2011/05/31/the-tv-ad-upfronts-let-the-unaudited-boasting-begin/94219/#comments Tue, 31 May 2011 15:26:44 +0000 Bill Gorman http://tvbythenumbers.zap2it.com/?p=94219 Grain of salt, required.]]> http://tvbythenumbers.zap2it.com/2011/05/31/the-tv-ad-upfronts-let-the-unaudited-boasting-begin/94219/feed/ 24 http://tvbythenumbers.zap2it.com/2011/05/16/um-duh-advertisers-unsure-whether-nbc-fox-comedies-will-be-hits/92890/ http://tvbythenumbers.zap2it.com/2011/05/16/um-duh-advertisers-unsure-whether-nbc-fox-comedies-will-be-hits/92890/#comments Tue, 17 May 2011 01:04:45 +0000 Robert Seidman http://tvbythenumbers.zap2it.com/?p=92890 Deadline writes that advertisers are intrigued by new drama offerings and like the idea of NBC and Fox launching comedies, but "say the clips shown to them today don't show enough to suggest whether any will become hits." Ya think? It's been a couple of years, but I do remember some consensus salivating over Modern [...]]]> http://tvbythenumbers.zap2it.com/2011/05/16/um-duh-advertisers-unsure-whether-nbc-fox-comedies-will-be-hits/92890/feed/ 25 http://tvbythenumbers.zap2it.com/2011/04/12/oprah-winfrey-show-finale-asking-1-million-per-30-sec-ad-more-than-lost-or-24/89186/ http://tvbythenumbers.zap2it.com/2011/04/12/oprah-winfrey-show-finale-asking-1-million-per-30-sec-ad-more-than-lost-or-24/89186/#comments Tue, 12 Apr 2011 20:04:22 +0000 Bill Gorman http://tvbythenumbers.zap2it.com/?p=89186 Pay up!]]> http://tvbythenumbers.zap2it.com/2011/04/12/oprah-winfrey-show-finale-asking-1-million-per-30-sec-ad-more-than-lost-or-24/89186/feed/ 10 http://tvbythenumbers.zap2it.com/2011/03/28/cbs-dear-advertisers-our-viewers-may-be-old-but-theyre-so-much-more-than-that-please-pay-us-for-them/87151/ http://tvbythenumbers.zap2it.com/2011/03/28/cbs-dear-advertisers-our-viewers-may-be-old-but-theyre-so-much-more-than-that-please-pay-us-for-them/87151/#comments Mon, 28 Mar 2011 13:32:35 +0000 Bill Gorman http://tvbythenumbers.zap2it.com/?p=87151 CBS steps up lobbying.]]> http://tvbythenumbers.zap2it.com/2011/03/28/cbs-dear-advertisers-our-viewers-may-be-old-but-theyre-so-much-more-than-that-please-pay-us-for-them/87151/feed/ 80 http://tvbythenumbers.zap2it.com/2011/03/17/network-tv-ad-spending-grows-5-3-cable-tv-ad-spending-up-9-8-in-2010/86088/ http://tvbythenumbers.zap2it.com/2011/03/17/network-tv-ad-spending-grows-5-3-cable-tv-ad-spending-up-9-8-in-2010/86088/#comments Thu, 17 Mar 2011 15:25:19 +0000 Bill Gorman http://tvbythenumbers.zap2it.com/2011/03/17/network-tv-ad-spending-grows-5-3-cable-tv-ad-spending-up-9-8-in-2010/86088 via press release: KANTAR MEDIA REPORTS U.S. ADVERTISING EXPENDITURES INCREASED 6.5 PERCENT IN 2010 New York, NY, March 17, 2011 – Total advertising expenditures increased 6.5 percent in 2010 and finished the year at $131.1 billion, according to data released today by Kantar Media, the leading provider of strategic advertising and marketing information. Ad spending [...]]]> http://tvbythenumbers.zap2it.com/2011/03/17/network-tv-ad-spending-grows-5-3-cable-tv-ad-spending-up-9-8-in-2010/86088/feed/ 2 http://tvbythenumbers.zap2it.com/2011/03/09/when-tv-networks-care-but-advertisers-dont-older-viewers/85240/ http://tvbythenumbers.zap2it.com/2011/03/09/when-tv-networks-care-but-advertisers-dont-older-viewers/85240/#comments Thu, 10 Mar 2011 03:24:35 +0000 Robert Seidman http://tvbythenumbers.zap2it.com/?p=85240 Networks wish advertisers would pay for older viewers.]]> http://tvbythenumbers.zap2it.com/2011/03/09/when-tv-networks-care-but-advertisers-dont-older-viewers/85240/feed/ 37 http://tvbythenumbers.zap2it.com/2011/03/02/when-will-you-know-if-your-favorite-show-is-canceled-or-renewed-2/84394/ http://tvbythenumbers.zap2it.com/2011/03/02/when-will-you-know-if-your-favorite-show-is-canceled-or-renewed-2/84394/#comments Wed, 02 Mar 2011 17:44:54 +0000 Bill Gorman http://tvbythenumbers.zap2it.com/2011/03/02/when-will-you-know-if-your-favorite-show-is-canceled-or-renewed-2/84394 Here are the dates.]]> http://tvbythenumbers.zap2it.com/2011/03/02/when-will-you-know-if-your-favorite-show-is-canceled-or-renewed-2/84394/feed/ 80 http://tvbythenumbers.zap2it.com/2011/02/24/ad-age-nbc-fishing-for-3-5-million-for-super-bowl-ads/83682/ http://tvbythenumbers.zap2it.com/2011/02/24/ad-age-nbc-fishing-for-3-5-million-for-super-bowl-ads/83682/#comments Thu, 24 Feb 2011 19:22:06 +0000 Robert Seidman http://tvbythenumbers.zap2it.com/?p=83682 NBC is reportedly putting feelers out for record sums for 30 second commercial spots during Super Bowl XLVI. AdAge reports NBC is looking for up to $3.5 million per spot.  Super Bowl XLV was the most-watched telecast in the U.S. of all time, and Fox was estimated to have received between $2.8 million  and $3 [...]]]> http://tvbythenumbers.zap2it.com/2011/02/24/ad-age-nbc-fishing-for-3-5-million-for-super-bowl-ads/83682/feed/ 10 http://tvbythenumbers.zap2it.com/2011/02/14/advertising-champs-volkswagen-chrysler-etrade-other-super-bowl-advertisers-score-big-in-social-media/82576/ http://tvbythenumbers.zap2it.com/2011/02/14/advertising-champs-volkswagen-chrysler-etrade-other-super-bowl-advertisers-score-big-in-social-media/82576/#comments Mon, 14 Feb 2011 16:37:45 +0000 Bill Gorman http://tvbythenumbers.zap2it.com/2011/02/14/advertising-champs-volkswagen-chrysler-etrade-other-super-bowl-advertisers-score-big-in-social-media/82576 via press release: ADVERTISING CHAMPS! Volkswagen, Chrysler, E*Trade & Other Super Bowl Advertisers Score Big in Social Media The Super Bowl Social Brand Scoreboard Report measures the ROI and digital impact of Big Event ads COSTA MESA, Calif., Feb. 14, 2011 /PRNewswire/ -- This year's Super Bowl game set records for a TV audience, averaging more than [...]]]> http://tvbythenumbers.zap2it.com/2011/02/14/advertising-champs-volkswagen-chrysler-etrade-other-super-bowl-advertisers-score-big-in-social-media/82576/feed/ 3 http://tvbythenumbers.zap2it.com/2011/02/10/abc-sells-out-oscars-perhaps-at-near-record-rates-of-1-7-million-per-30-second-spot/82329/ http://tvbythenumbers.zap2it.com/2011/02/10/abc-sells-out-oscars-perhaps-at-near-record-rates-of-1-7-million-per-30-second-spot/82329/#comments Thu, 10 Feb 2011 21:44:46 +0000 Robert Seidman http://tvbythenumbers.zap2it.com/?p=82329 ABC looks to haul in more than $80 million for the telecast.]]> http://tvbythenumbers.zap2it.com/2011/02/10/abc-sells-out-oscars-perhaps-at-near-record-rates-of-1-7-million-per-30-second-spot/82329/feed/ 12 http://tvbythenumbers.zap2it.com/2011/02/09/nielsen-super-bowl-chevy-wild-ride-most-watched-spot-of-all-time-but-lil-darth-vader-the-fan-favorite/82132/ http://tvbythenumbers.zap2it.com/2011/02/09/nielsen-super-bowl-chevy-wild-ride-most-watched-spot-of-all-time-but-lil-darth-vader-the-fan-favorite/82132/#comments Wed, 09 Feb 2011 20:57:30 +0000 Robert Seidman http://tvbythenumbers.zap2it.com/?p=82132 Nielsen published several top ten lists this morning, including the top 10 most watched individual ad spots. The Chevrolet Camaro "Wild Ride" spot in the fourth quarter was the most-watched spot of the game (or ever) with 119.63 million viewers. The Chicago Code won't be able to blame its ratings on promotion, it was the [...]]]> http://tvbythenumbers.zap2it.com/2011/02/09/nielsen-super-bowl-chevy-wild-ride-most-watched-spot-of-all-time-but-lil-darth-vader-the-fan-favorite/82132/feed/ 1 http://tvbythenumbers.zap2it.com/2011/02/06/which-was-your-favorite-super-bowl-tv-ad/81661/ http://tvbythenumbers.zap2it.com/2011/02/06/which-was-your-favorite-super-bowl-tv-ad/81661/#comments Mon, 07 Feb 2011 04:20:57 +0000 Bill Gorman http://tvbythenumbers.zap2it.com/?p=81661 Eminem? Kid Darth Vader? ]]> http://tvbythenumbers.zap2it.com/2011/02/06/which-was-your-favorite-super-bowl-tv-ad/81661/feed/ 105 http://tvbythenumbers.zap2it.com/2011/01/31/nflpa-super-bowl-ad-let-us-play-refused-by-cbs-video/80872/ http://tvbythenumbers.zap2it.com/2011/01/31/nflpa-super-bowl-ad-let-us-play-refused-by-cbs-video/80872/#comments Mon, 31 Jan 2011 18:41:41 +0000 Bill Gorman http://tvbythenumbers.zap2it.com/2011/01/31/nflpa-super-bowl-ad-let-us-play-refused-by-cbs-video/80872 Ad from the NFL Players Association that CBS College Sports Network refused to air:]]> http://tvbythenumbers.zap2it.com/2011/01/31/nflpa-super-bowl-ad-let-us-play-refused-by-cbs-video/80872/feed/ 17 http://tvbythenumbers.zap2it.com/2011/01/29/national-treasure-book-of-secrets-brought-to-you-by-turbotax/80707/ http://tvbythenumbers.zap2it.com/2011/01/29/national-treasure-book-of-secrets-brought-to-you-by-turbotax/80707/#comments Sat, 29 Jan 2011 18:00:57 +0000 Robert Seidman http://tvbythenumbers.zap2it.com/?p=80707 Harkening back to yesteryear, this Sunday night when NBC airs National Treasure: Book of Secrets it will have a sole sponsor, Intuit's Turbo Tax.   All of the commercials will be for TurboTax, some will be regular spots, other spots form their own story with a tie-in to the movie as celebrities compete in a [...]]]> http://tvbythenumbers.zap2it.com/2011/01/29/national-treasure-book-of-secrets-brought-to-you-by-turbotax/80707/feed/ 9 http://tvbythenumbers.zap2it.com/2011/01/24/nielsen-rich-people-more-likely-to-watch-major-sporting-events/79977/ http://tvbythenumbers.zap2it.com/2011/01/24/nielsen-rich-people-more-likely-to-watch-major-sporting-events/79977/#comments Mon, 24 Jan 2011 20:01:48 +0000 Robert Seidman http://tvbythenumbers.zap2it.com/?p=79977 Sports viewing has set lots of records recently (e.g.last night's Jets-Steelers game was the most-watched AFC Championship game ever), but Nielsen says the ratings tell only part of the tale when it comes to appeal of sports to advertisers. Nielsen’s Year in Sports 2010 reveals that households earning more than $100,000 are more likely to [...]]]> http://tvbythenumbers.zap2it.com/2011/01/24/nielsen-rich-people-more-likely-to-watch-major-sporting-events/79977/feed/ 8 http://tvbythenumbers.zap2it.com/2011/01/04/pepsi-to-be-the-official-sponsor-of-the-x-factor/77143/ http://tvbythenumbers.zap2it.com/2011/01/04/pepsi-to-be-the-official-sponsor-of-the-x-factor/77143/#comments Tue, 04 Jan 2011 16:29:34 +0000 Bill Gorman http://tvbythenumbers.zap2it.com/2011/01/04/pepsi-to-be-the-official-sponsor-of-the-x-factor/77143 via press release: FOX BROADCASTING COMPANY, SYCO TELEVISION AND FREMANTLEMEDIA ANNOUNCE PEPSI AS OFFICIAL SPONSOR OF “The X Factor” Fox Broadcasting Company (FOX), Syco Television and FremantleMedia North America today announced Pepsi as an official sponsor of The X Factor, the award-winning international phenomenon created and executive-produced by Simon Cowell that makes its highly anticipated stateside [...]]]> http://tvbythenumbers.zap2it.com/2011/01/04/pepsi-to-be-the-official-sponsor-of-the-x-factor/77143/feed/ 10 http://tvbythenumbers.zap2it.com/2010/12/23/betty-whites-snickers-ad-tops-years-best-liked-tv-commercials/76454/ http://tvbythenumbers.zap2it.com/2010/12/23/betty-whites-snickers-ad-tops-years-best-liked-tv-commercials/76454/#comments Thu, 23 Dec 2010 14:00:22 +0000 Bill Gorman http://tvbythenumbers.zap2it.com/?p=76454 It's Betty White's TV world, we just live in it.]]> http://tvbythenumbers.zap2it.com/2010/12/23/betty-whites-snickers-ad-tops-years-best-liked-tv-commercials/76454/feed/ 15 http://tvbythenumbers.zap2it.com/2010/12/22/years-top-product-placements-lots-of-undercover-boss-and-a-little-chuck/76433/ http://tvbythenumbers.zap2it.com/2010/12/22/years-top-product-placements-lots-of-undercover-boss-and-a-little-chuck/76433/#comments Wed, 22 Dec 2010 18:36:53 +0000 Bill Gorman http://tvbythenumbers.zap2it.com/?p=76433 1-800-Flowers tops the list.]]> http://tvbythenumbers.zap2it.com/2010/12/22/years-top-product-placements-lots-of-undercover-boss-and-a-little-chuck/76433/feed/ 69 http://tvbythenumbers.zap2it.com/2010/12/06/if-total-viewers-matter-how-come-advertising-costs-so-much-more-on-glee-than-ncis/74379/ http://tvbythenumbers.zap2it.com/2010/12/06/if-total-viewers-matter-how-come-advertising-costs-so-much-more-on-glee-than-ncis/74379/#comments Mon, 06 Dec 2010 09:11:35 +0000 Robert Seidman http://tvbythenumbers.zap2it.com/?p=74379 another ageist conspiracy?]]> http://tvbythenumbers.zap2it.com/2010/12/06/if-total-viewers-matter-how-come-advertising-costs-so-much-more-on-glee-than-ncis/74379/feed/ 56 http://tvbythenumbers.zap2it.com/2010/11/28/tension-grows-between-hulu-and-its-owners-over-ad-sales/73452/ http://tvbythenumbers.zap2it.com/2010/11/28/tension-grows-between-hulu-and-its-owners-over-ad-sales/73452/#comments Sun, 28 Nov 2010 17:51:47 +0000 Robert Seidman http://tvbythenumbers.zap2it.com/?p=73452 You ain't seen nothing yet.]]> http://tvbythenumbers.zap2it.com/2010/11/28/tension-grows-between-hulu-and-its-owners-over-ad-sales/73452/feed/ 30 http://tvbythenumbers.zap2it.com/2010/11/05/a-record-1-48-million-political-tv-ads-aired-in-october/70963/ http://tvbythenumbers.zap2it.com/2010/11/05/a-record-1-48-million-political-tv-ads-aired-in-october/70963/#comments Fri, 05 Nov 2010 16:28:58 +0000 Bill Gorman http://tvbythenumbers.com/2010/11/05/a-record-1-48-million-political-tv-ads-aired-in-october/70963 Cleveland and Columbus see political ads top 23% of all TV ads.]]> http://tvbythenumbers.zap2it.com/2010/11/05/a-record-1-48-million-political-tv-ads-aired-in-october/70963/feed/ 11 http://tvbythenumbers.zap2it.com/2010/10/29/fox-sells-out-super-bowl-ads-early/70172/ http://tvbythenumbers.zap2it.com/2010/10/29/fox-sells-out-super-bowl-ads-early/70172/#comments Fri, 29 Oct 2010 19:06:42 +0000 Bill Gorman http://tvbythenumbers.com/?p=70172 Sellout!]]> http://tvbythenumbers.zap2it.com/2010/10/29/fox-sells-out-super-bowl-ads-early/70172/feed/ 12 http://tvbythenumbers.zap2it.com/2010/10/24/cw-online-viewers-dont-hate-more-ads-in-online-streams-of-gossip-girl-the-vampire-diaries/69416/ http://tvbythenumbers.zap2it.com/2010/10/24/cw-online-viewers-dont-hate-more-ads-in-online-streams-of-gossip-girl-the-vampire-diaries/69416/#comments Sun, 24 Oct 2010 22:02:29 +0000 Robert Seidman http://tvbythenumbers.com/?p=69416 According to the CW, 95% of viewers watched the online ads to completion despite increasing the number of ads.]]> http://tvbythenumbers.zap2it.com/2010/10/24/cw-online-viewers-dont-hate-more-ads-in-online-streams-of-gossip-girl-the-vampire-diaries/69416/feed/ 35 http://tvbythenumbers.zap2it.com/2010/10/17/in-ad-age-30-second-spot-survey-american-idol-tops-sunday-night-football-glee-tops-all-scripted/68382/ http://tvbythenumbers.zap2it.com/2010/10/17/in-ad-age-30-second-spot-survey-american-idol-tops-sunday-night-football-glee-tops-all-scripted/68382/#comments Sun, 17 Oct 2010 23:00:40 +0000 Robert Seidman http://tvbythenumbers.com/?p=68382 American Idol estimated to make $467,617 per 30 second spot for the Tuesday show.]]> http://tvbythenumbers.zap2it.com/2010/10/17/in-ad-age-30-second-spot-survey-american-idol-tops-sunday-night-football-glee-tops-all-scripted/68382/feed/ 58 http://tvbythenumbers.zap2it.com/2010/10/17/network-jedi-mind-tricks-live7-ratings-and-your-favorite-show/68123/ http://tvbythenumbers.zap2it.com/2010/10/17/network-jedi-mind-tricks-live7-ratings-and-your-favorite-show/68123/#comments Sun, 17 Oct 2010 16:30:25 +0000 Bill Gorman http://tvbythenumbers.com/2010/10/17/network-jedi-mind-tricks-live7-ratings-and-your-favorite-show/68123 Will the Jedi Mind tricks work on you?]]> http://tvbythenumbers.zap2it.com/2010/10/17/network-jedi-mind-tricks-live7-ratings-and-your-favorite-show/68123/feed/ 26 http://tvbythenumbers.zap2it.com/2010/10/10/fx-on-pace-for-936-million-in-ad-revenue-added-to-carriage-fees-nearly-1-4-billion-in-revenue/67390/ http://tvbythenumbers.zap2it.com/2010/10/10/fx-on-pace-for-936-million-in-ad-revenue-added-to-carriage-fees-nearly-1-4-billion-in-revenue/67390/#comments Sun, 10 Oct 2010 17:45:11 +0000 Robert Seidman http://tvbythenumbers.com/?p=67390 Media Week reports that FX is on pace to make $936 million in advertising this year, up 10% over last year.  If you add in carriage fees it receives from MSOs, that gets FX to nearly $1.4 billion in annual revenue.* Before you go asking questions like is Kurt Sutter being paid enough or whether [...]]]> http://tvbythenumbers.zap2it.com/2010/10/10/fx-on-pace-for-936-million-in-ad-revenue-added-to-carriage-fees-nearly-1-4-billion-in-revenue/67390/feed/ 6 http://tvbythenumbers.zap2it.com/2010/10/09/dear-advertisers-please-pay-us-for-older-viewers-love-the-networks/67337/ http://tvbythenumbers.zap2it.com/2010/10/09/dear-advertisers-please-pay-us-for-older-viewers-love-the-networks/67337/#comments Sat, 09 Oct 2010 16:18:13 +0000 Bill Gorman http://tvbythenumbers.com/?p=67337 What the advertisers pay for is what's important.]]> http://tvbythenumbers.zap2it.com/2010/10/09/dear-advertisers-please-pay-us-for-older-viewers-love-the-networks/67337/feed/ 65 http://tvbythenumbers.zap2it.com/2010/10/03/2010-world-series-commercial-spots-said-to-cost-450000/66308/ http://tvbythenumbers.zap2it.com/2010/10/03/2010-world-series-commercial-spots-said-to-cost-450000/66308/#comments Sun, 03 Oct 2010 22:02:20 +0000 Robert Seidman http://tvbythenumbers.com/?p=66308 Ad Age reports Fox has sold 90% of its inventory for the baseball playoffs.  Thirty second spots for the NLCS are reported to cost $225,000 while the World Series spots reportedly cost $450,000. Joe Flint at the LA Times reports that TBS is selling the division series first round spots for $125,000 and that the [...]]]> http://tvbythenumbers.zap2it.com/2010/10/03/2010-world-series-commercial-spots-said-to-cost-450000/66308/feed/ 6 http://tvbythenumbers.zap2it.com/2010/10/01/foxs-glee-is-highest-rated-show-among-upscale-viewers/66062/ http://tvbythenumbers.zap2it.com/2010/10/01/foxs-glee-is-highest-rated-show-among-upscale-viewers/66062/#comments Fri, 01 Oct 2010 17:21:17 +0000 Bill Gorman http://tvbythenumbers.com/?p=66062 Show me the viewers who have the money.]]> http://tvbythenumbers.zap2it.com/2010/10/01/foxs-glee-is-highest-rated-show-among-upscale-viewers/66062/feed/ 21 http://tvbythenumbers.zap2it.com/2010/09/27/nielsen-delays-combined-tv-pc-measurements-by-a-few-months/65401/ http://tvbythenumbers.zap2it.com/2010/09/27/nielsen-delays-combined-tv-pc-measurements-by-a-few-months/65401/#comments Mon, 27 Sep 2010 21:37:13 +0000 Bill Gorman http://tvbythenumbers.com/?p=65401 PC and TV measurement effort is still moving ahead, the date just got bumped out a few months.]]> http://tvbythenumbers.zap2it.com/2010/09/27/nielsen-delays-combined-tv-pc-measurements-by-a-few-months/65401/feed/ 22 http://tvbythenumbers.zap2it.com/2010/09/17/2011-super-bowl-xlv-ad-time-90-sold-at-3-million-30-sec/63921/ http://tvbythenumbers.zap2it.com/2010/09/17/2011-super-bowl-xlv-ad-time-90-sold-at-3-million-30-sec/63921/#comments Fri, 17 Sep 2010 16:21:29 +0000 Bill Gorman http://tvbythenumbers.com/?p=63921 Reuters reports that compares with about 70% sold at this date a year ago by CBS for the 2010 Super Bowl.]]> http://tvbythenumbers.zap2it.com/2010/09/17/2011-super-bowl-xlv-ad-time-90-sold-at-3-million-30-sec/63921/feed/ 6 http://tvbythenumbers.zap2it.com/2010/09/12/tbs-asking-for-125000-150000-for-a-30-second-spot-in-alcs/62951/ http://tvbythenumbers.zap2it.com/2010/09/12/tbs-asking-for-125000-150000-for-a-30-second-spot-in-alcs/62951/#comments Sun, 12 Sep 2010 17:59:34 +0000 Robert Seidman http://tvbythenumbers.com/?p=62951 MediaWeek reports  that according to media buyers TBS is asking for $80,000-$90,000 for a 30-second spot in the ALDS and NLDS (division series for both leagues), and between $125,000 and $150,000 for spots in the ALCS (American League Championship series). TBS will cross its fingers that the Yankees are in the ALCS (and Fox execs [...]]]> http://tvbythenumbers.zap2it.com/2010/09/12/tbs-asking-for-125000-150000-for-a-30-second-spot-in-alcs/62951/feed/ 5 http://tvbythenumbers.zap2it.com/2010/09/09/advertising-revenue-up-for-mtvs-video-music-awards/62715/ http://tvbythenumbers.zap2it.com/2010/09/09/advertising-revenue-up-for-mtvs-video-music-awards/62715/#comments Thu, 09 Sep 2010 18:47:14 +0000 Robert Seidman http://tvbythenumbers.com/?p=62715 No surprise, but The Kanye West/Taylor Swift shenanigans  last year were worth a lot to MTV's advertising sales for this year's Video Music Awards: Ad revenue booked for Sunday's [VMAs] tops last year by 26% while total VMA coverage including news and encore performances is up 41% in ad revenue, according to Dan Lovinger, MTV's [...]]]> http://tvbythenumbers.zap2it.com/2010/09/09/advertising-revenue-up-for-mtvs-video-music-awards/62715/feed/ 0 http://tvbythenumbers.zap2it.com/2010/09/04/why-we-focus-on-adults-18-49-do-total-viewers-matter-episode-75-starring-usas-ted-linhart/62217/ http://tvbythenumbers.zap2it.com/2010/09/04/why-we-focus-on-adults-18-49-do-total-viewers-matter-episode-75-starring-usas-ted-linhart/62217/#comments Sat, 04 Sep 2010 20:39:52 +0000 Robert Seidman http://tvbythenumbers.com/?p=62217 We're well acquainted at this point with the fact that focusing on adults 18-49 annoys some people.  It's not like we're doing it to annoy anyone though, and it's not our focus.   It's what, at least in broad terms, the industry focuses on. That's because it's what the advertisers focus on, particularly with prime-time shows [...]]]> http://tvbythenumbers.zap2it.com/2010/09/04/why-we-focus-on-adults-18-49-do-total-viewers-matter-episode-75-starring-usas-ted-linhart/62217/feed/ 171 http://tvbythenumbers.zap2it.com/2010/08/22/time-warner-ceo-jeffrey-bewkes-tv-everywhere-means-full-ad-loads-everywhere/60677/ http://tvbythenumbers.zap2it.com/2010/08/22/time-warner-ceo-jeffrey-bewkes-tv-everywhere-means-full-ad-loads-everywhere/60677/#comments Mon, 23 Aug 2010 05:42:26 +0000 Robert Seidman http://tvbythenumbers.com/2010/08/22/time-warner-ceo-jeffrey-bewkes-tv-everywhere-means-full-ad-loads-everywhere/60677 Bewkes says no matter where you watch your TV, you're going to wind up with the same amount of advertising.]]> http://tvbythenumbers.zap2it.com/2010/08/22/time-warner-ceo-jeffrey-bewkes-tv-everywhere-means-full-ad-loads-everywhere/60677/feed/ 6 http://tvbythenumbers.zap2it.com/2010/08/15/cable-viewers-watch-fewer-commercials-than-broadcast-viewers/59993/ http://tvbythenumbers.zap2it.com/2010/08/15/cable-viewers-watch-fewer-commercials-than-broadcast-viewers/59993/#comments Mon, 16 Aug 2010 01:56:51 +0000 Robert Seidman http://tvbythenumbers.com/2010/08/15/cable-viewers-watch-fewer-commercials-than-broadcast-viewers/59993 In an article about the "meat and potatoes" success of TNT's  Rizzoli & Isles, Advertising Age writes that "cable shows tend not to hold audiences for commercials as well as broadcast programs." A recurring topic is that there are still big premium for broadcast network advertising vs. cable, even on per ratings point basis.  The [...]]]> http://tvbythenumbers.zap2it.com/2010/08/15/cable-viewers-watch-fewer-commercials-than-broadcast-viewers/59993/feed/ 11 http://tvbythenumbers.zap2it.com/2010/08/12/lower-ratings-less-advertising-revenue-for-hallmark-channel/59850/ http://tvbythenumbers.zap2it.com/2010/08/12/lower-ratings-less-advertising-revenue-for-hallmark-channel/59850/#comments Thu, 12 Aug 2010 21:04:23 +0000 Robert Seidman http://tvbythenumbers.com/2010/08/12/lower-ratings-less-advertising-revenue-for-hallmark-channel/59850 Last week I cringed at some reports that might have led people to believe the average age of a channel's viewers mattered more than the absolute ratings.  Those reports noted that the advertising recovery was faster among channels targeting older viewers.  I then probably spent too much time trying to debunk those notions.   The Hallmark [...]]]> http://tvbythenumbers.zap2it.com/2010/08/12/lower-ratings-less-advertising-revenue-for-hallmark-channel/59850/feed/ 18