Archive for the ‘TV Advertising’ Category

June 3rd, 2010 at 3:38 pm

TBS Offers Conan O'Brien Ad Rates 20% Above His Tonight Show, Is He Worth It?

Is Conan O'Brien worth more to advertisers on cable than he was on broadcast?


May 20th, 2010 at 9:45 am

Broadcast TV Ad Rate Increases Likely To Just Balance Audience Losses

Based on one analyst's expectations, the ad rate increases most of the broadcast networks are likely to get for next season will


April 21st, 2010 at 9:51 am

What Really Matters: Broadcast Primetime Commercial 18-49 Ratings Down 3%

In the commercial ratings that really matter, broadcast primetime is down 5% vs. last season in adults 18-49.


April 12th, 2010 at 9:13 am

Movie Theaters, Elevators, Health Clubs Top "Fourth Screen" Ad Viewing

According to Nielsen's inaugural "Fourth Screen Network Audience Report" on location based media, movie theaters, elevators and health club based networks were


April 8th, 2010 at 3:30 am

Total Viewers Don't Matter To Primetime Advertising Rates, Part $642,000

The New York Times' Bill Carter explains why total audience size isn't really a measure of success that is meaningful to a


April 1st, 2010 at 10:48 am

"24" Finale: $650,000 for a 30 Second Ad

Fox is trying to sell the remaining ads available in the series finale of 24 for $650,000.


March 28th, 2010 at 10:03 pm

Lost Finale: $900,000 For A 30 Second Ad

The cost of a 30-second ad in the final episode of Lost is coming in around a whopping $900,000, according to Ad


March 26th, 2010 at 1:27 pm

CW Is First To Announce More Ads For Web Viewing, Other Networks To Follow

The inevitable equalization of advertising between TV and web viewing has begun.

© 2015 Tribune Digital Ventures