Archive for the ‘TV Advertising’ Category

April 21st, 2010 at 9:51 am

What Really Matters: Broadcast Primetime Commercial 18-49 Ratings Down 3%

In the commercial ratings that really matter, broadcast primetime is down 5% vs. last season in adults 18-49.

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April 12th, 2010 at 9:13 am

Movie Theaters, Elevators, Health Clubs Top "Fourth Screen" Ad Viewing

According to Nielsen's inaugural "Fourth Screen Network Audience Report" on location based media, movie theaters, elevators and health club based networks were

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April 8th, 2010 at 3:30 am

Total Viewers Don't Matter To Primetime Advertising Rates, Part $642,000

The New York Times' Bill Carter explains why total audience size isn't really a measure of success that is meaningful to a

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April 1st, 2010 at 10:48 am

"24" Finale: $650,000 for a 30 Second Ad

Fox is trying to sell the remaining ads available in the series finale of 24 for $650,000.

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March 28th, 2010 at 10:03 pm

Lost Finale: $900,000 For A 30 Second Ad

The cost of a 30-second ad in the final episode of Lost is coming in around a whopping $900,000, according to Ad

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March 26th, 2010 at 1:27 pm

CW Is First To Announce More Ads For Web Viewing, Other Networks To Follow

The inevitable equalization of advertising between TV and web viewing has begun.

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March 21st, 2010 at 2:29 pm

Fox News: More Viewing from Upscale Viewers than Discovery, History or CNN

Some details about advertising revenues for Fox News.

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March 19th, 2010 at 8:11 pm

When Will You Know If Your Favorite Show Is Canceled or Renewed?

When will you know for sure if your favorite broadcast shows are renewed or canceled? No later than these dates.

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