Archive for the ‘TV Advertising’ Category

March 19th, 2010 at 8:11 pm

When Will You Know If Your Favorite Show Is Canceled or Renewed?

When will you know for sure if your favorite broadcast shows are renewed or canceled? No later than these dates.

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March 18th, 2010 at 10:55 am

Which Broadcast Shows Are The Biggest Ad Revenue Earners So Far?

We can make a pretty good guess which shows have earned the most advertising revenue so far this season.[...]

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March 16th, 2010 at 11:22 pm

Fox's Average Ad Price in Q4 2009: $122,000; NBC's: $76,000

Average unit costs on the Big Four nets fell 11% in the October-December period to $105,821 -- compared to the same period

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March 15th, 2010 at 8:51 am

Forbes: 24, V Among TV's Biggest Moneymakers in 2009

There are some surprises in Forbes' annual top TV show moneymakers list.

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March 14th, 2010 at 3:15 pm

March Madness Digital Revenue Grows: Still A Pittance, But a Bigger Pittance Than it Used to Be

Our friend Michael Learmonth at Ad Age reports that CBS will haul in $37 million in advertising for March Madness outside of

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March 10th, 2010 at 11:58 am

Mad Men Gets a Barbie Doll Collection

Mattel will be rolling out new versions of Barbie and Ken based on four characters from Mad Men (Joan Holloway, Roger Sterling

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February 28th, 2010 at 10:32 pm

Ad Age: Letterman's Late Night Ad Revenue $271 Million; Chelsea Lately's Nearly Equals The Colbert Report's

Late Night's ad revenues are estimated to have been above The Tonight Show's in 2008, even before NBC did it's best to

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February 12th, 2010 at 9:54 am

CBS Research Chief Calls Some of Forrester's Findings "Bullsh*t"

I do not see eye-to-eye witch CBS research chief David Poltrack on everything, but when it comes to Forrester Research it looks

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