Archive for the ‘TV Advertising’ Category

March 18th, 2010 at 10:55 am

Which Broadcast Shows Are The Biggest Ad Revenue Earners So Far?

We can make a pretty good guess which shows have earned the most advertising revenue so far this season.[...]

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March 16th, 2010 at 11:22 pm

Fox's Average Ad Price in Q4 2009: $122,000; NBC's: $76,000

Average unit costs on the Big Four nets fell 11% in the October-December period to $105,821 -- compared to the same period

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March 15th, 2010 at 8:51 am

Forbes: 24, V Among TV's Biggest Moneymakers in 2009

There are some surprises in Forbes' annual top TV show moneymakers list.

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March 14th, 2010 at 3:15 pm

March Madness Digital Revenue Grows: Still A Pittance, But a Bigger Pittance Than it Used to Be

Our friend Michael Learmonth at Ad Age reports that CBS will haul in $37 million in advertising for March Madness outside of

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March 10th, 2010 at 11:58 am

Mad Men Gets a Barbie Doll Collection

Mattel will be rolling out new versions of Barbie and Ken based on four characters from Mad Men (Joan Holloway, Roger Sterling

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February 28th, 2010 at 10:32 pm

Ad Age: Letterman's Late Night Ad Revenue $271 Million; Chelsea Lately's Nearly Equals The Colbert Report's

Late Night's ad revenues are estimated to have been above The Tonight Show's in 2008, even before NBC did it's best to

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February 12th, 2010 at 9:54 am

CBS Research Chief Calls Some of Forrester's Findings "Bullsh*t"

I do not see eye-to-eye witch CBS research chief David Poltrack on everything, but when it comes to Forrester Research it looks

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February 11th, 2010 at 2:05 pm

Subway Commercials Anger McDonald's; Subway's Response: "I'm Lovin' It"

McDonald's may be the official Olympic sponsor, but Subway has Michael Phelps and that isn't making McDonald's happy. “McDonald’s is upset,” said

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