March 10th, 2010 at 11:58 am
Mad Men Gets a Barbie Doll Collection
Mattel will be rolling out new versions of Barbie and Ken based on four characters from Mad Men (Joan Holloway, Roger Sterling
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February 28th, 2010 at 10:32 pm
Ad Age: Letterman's Late Night Ad Revenue $271 Million; Chelsea Lately's Nearly Equals The Colbert Report's
Late Night's ad revenues are estimated to have been above The Tonight Show's in 2008, even before NBC did it's best to
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February 12th, 2010 at 9:54 am
CBS Research Chief Calls Some of Forrester's Findings "Bullsh*t"
I do not see eye-to-eye witch CBS research chief David Poltrack on everything, but when it comes to Forrester Research it looks
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February 11th, 2010 at 2:05 pm
Subway Commercials Anger McDonald's; Subway's Response: "I'm Lovin' It"
McDonald's may be the official Olympic sponsor, but Subway has Michael Phelps and that isn't making McDonald's happy. “McDonald’s is upset,” said
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February 11th, 2010 at 9:57 am
Nielsen Testing Brand Specific Commercial Ratings
via Claire Atkinson at Broadcasting & Cable: Many advertisers have been pushing for more specific ratings to help them identify the precise
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February 9th, 2010 at 1:30 pm
Doritos "Snack Attack Samurai" During Super Bowl XLIV Becomes Most-Watched TV Commercial Ever
A Doritos commercial featuring two men attacked in a gym for stealing someone else’s Doritos was seen by an estimated 116.2 million
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February 8th, 2010 at 9:43 am
Anger over "excessive stories" on Safety Problems Leads Toyota Dealerships to Pull Ads from ABC Affiliates
Toyota dealers in five southeast states have pulled their commercials off ABC TV local affiliates, complaining about the coverage of Toyota safety
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February 8th, 2010 at 9:32 am
ANA/Forrester Survey on TV Advertising: Nobody Goes There Anymore, It's Too Crowded?
A special note on Forrester: I'm biased to not think much of their research: since the early 1990s they predicted Microsoft would
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