Archive for the ‘TV Advertising’ Category

February 12th, 2010 at 9:54 am

CBS Research Chief Calls Some of Forrester's Findings "Bullsh*t"

I do not see eye-to-eye witch CBS research chief David Poltrack on everything, but when it comes to Forrester Research it looks


February 11th, 2010 at 2:05 pm

Subway Commercials Anger McDonald's; Subway's Response: "I'm Lovin' It"

McDonald's may be the official Olympic sponsor, but Subway has Michael Phelps and that isn't making McDonald's happy. “McDonald’s is upset,” said


February 11th, 2010 at 9:57 am

Nielsen Testing Brand Specific Commercial Ratings

via Claire Atkinson at Broadcasting & Cable: Many advertisers have been pushing for more specific ratings to help them identify the precise


February 9th, 2010 at 1:30 pm

Doritos "Snack Attack Samurai" During Super Bowl XLIV Becomes Most-Watched TV Commercial Ever

A Doritos commercial featuring two men attacked in a gym for stealing someone else’s Doritos was seen by an estimated 116.2 million


February 8th, 2010 at 9:43 am

Anger over "excessive stories" on Safety Problems Leads Toyota Dealerships to Pull Ads from ABC Affiliates

Toyota dealers in five southeast states have pulled their commercials off ABC TV local affiliates, complaining about the coverage of Toyota safety


February 8th, 2010 at 9:32 am

ANA/Forrester Survey on TV Advertising: Nobody Goes There Anymore, It's Too Crowded?

A special note on Forrester: I'm biased to not think much of their research:  since the early 1990s they predicted Microsoft would


February 1st, 2010 at 10:49 am

CBS Sells Out Super Bowl Advertising

CBS has sold all available spots for this Sundays Super Bowl broadcast [...]


January 26th, 2010 at 8:33 pm

Academy Awards Ad Cost Flat vs. Last Year

The price for a 30-second ad in ABC's vaunted telecast of the Academy Awards is running between $1.3 million and $1.5 million

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