February 1st, 2010 at 10:49 am
CBS Sells Out Super Bowl Advertising
CBS has sold all available spots for this Sundays Super Bowl broadcast [...]
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January 26th, 2010 at 8:33 pm
Academy Awards Ad Cost Flat vs. Last Year
The price for a 30-second ad in ABC's vaunted telecast of the Academy Awards is running between $1.3 million and $1.5 million
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January 25th, 2010 at 8:05 pm
Pro Choice Groups Urge CBS To Dump Super Bowl Ad With Tim Tebow, Mom
A coalition of women's groups is asking to CBS to nix a planned 30-second spot paid for by the conservative Christian group
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January 25th, 2010 at 11:05 am
Pepsi Throwback Marketing; Wait, What's Pepsi Usually Made With?
Anyone who's watched a football game recently has likely seen ads for "Pepsi Throwback", and their placement and number indicate that real
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January 22nd, 2010 at 12:20 pm
Nielsen: Online Viewing To Be Included in C3 Measurement in Early 2011
Nielsen has renamed its integrated television and online viewing initiative from "TV Everywhere" to "TVandPC." While I would have preferred Nielsen just
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January 21st, 2010 at 8:17 am
Conan's Final Tonight Shows Sell Out Their Commercial Time
NBC's making at least a little bit of lemonade out of their gigantic inventory of lemons.
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January 20th, 2010 at 4:19 pm
How Can NBC Lose $200 Million On The 2010 Winter Olympics?
How can NBC lose $200 million on the 2010 Winter Olympics?
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January 19th, 2010 at 9:17 am
Apple and Pontiac Received $250,000 in Value From Product Placement in 24 Premiere
At least according to data from Front Row Analytics... Via release: Apple and Pontiac Each Received over $250,000 in Media Value from
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