Archive for the ‘TV Advertising’ Category

January 22nd, 2010 at 12:20 pm

Nielsen: Online Viewing To Be Included in C3 Measurement in Early 2011

Nielsen has renamed its integrated television and online viewing initiative from "TV Everywhere" to "TVandPC."  While I would have preferred Nielsen just


January 21st, 2010 at 8:17 am

Conan's Final Tonight Shows Sell Out Their Commercial Time

NBC's making at least a little bit of lemonade out of their gigantic inventory of lemons.


January 20th, 2010 at 4:19 pm

How Can NBC Lose $200 Million On The 2010 Winter Olympics?

How can NBC lose $200 million on the 2010 Winter Olympics?


January 19th, 2010 at 9:17 am

Apple and Pontiac Received $250,000 in Value From Product Placement in 24 Premiere

At least according to data from Front Row Analytics... Via  release: Apple and Pontiac Each Received over $250,000 in Media Value from


January 11th, 2010 at 1:23 pm

Cost of Super Bowl Ads Has Quadrupled In Twenty Years, Way Outpacing Inflation

The cost of a 30-second advertisement in the Super Bowl has more than quadrupled in the past 20 years and reached $3


January 8th, 2010 at 10:48 am

Chuck - Subway Deal Unlikely To Be Widely Copied

Those interested in some of the details about the Chuck-Subway "partnership" should check out an interesting detail piece in today's Advertising Age.


January 6th, 2010 at 7:17 pm

Hanes Drops Charlie Sheen Ads

Hanes will be looking elsewhere for underwear salesmen.


January 3rd, 2010 at 4:41 pm

Jay Leno Is Who We Thought He Was; Plus Don't Buy the DVR BS Networks and Nielsen Are Selling

Media buyers say that The Jay Leno Show is delivering the ratings NBC said it would when it sold ad space.

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