Archive for the ‘TV Advertising’ Category

January 25th, 2010 at 11:05 am

Pepsi Throwback Marketing; Wait, What's Pepsi Usually Made With?

Anyone who's watched a football game recently has likely seen ads for "Pepsi Throwback", and their placement and number indicate that real

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January 22nd, 2010 at 12:20 pm

Nielsen: Online Viewing To Be Included in C3 Measurement in Early 2011

Nielsen has renamed its integrated television and online viewing initiative from "TV Everywhere" to "TVandPC."  While I would have preferred Nielsen just

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January 21st, 2010 at 8:17 am

Conan's Final Tonight Shows Sell Out Their Commercial Time

NBC's making at least a little bit of lemonade out of their gigantic inventory of lemons.

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January 20th, 2010 at 4:19 pm

How Can NBC Lose $200 Million On The 2010 Winter Olympics?

How can NBC lose $200 million on the 2010 Winter Olympics?

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January 19th, 2010 at 9:17 am

Apple and Pontiac Received $250,000 in Value From Product Placement in 24 Premiere

At least according to data from Front Row Analytics... Via  release: Apple and Pontiac Each Received over $250,000 in Media Value from

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January 11th, 2010 at 1:23 pm

Cost of Super Bowl Ads Has Quadrupled In Twenty Years, Way Outpacing Inflation

The cost of a 30-second advertisement in the Super Bowl has more than quadrupled in the past 20 years and reached $3

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January 8th, 2010 at 10:48 am

Chuck - Subway Deal Unlikely To Be Widely Copied

Those interested in some of the details about the Chuck-Subway "partnership" should check out an interesting detail piece in today's Advertising Age.

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January 6th, 2010 at 7:17 pm

Hanes Drops Charlie Sheen Ads

Hanes will be looking elsewhere for underwear salesmen.

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