January 11th, 2010 at 1:23 pm
Cost of Super Bowl Ads Has Quadrupled In Twenty Years, Way Outpacing Inflation
The cost of a 30-second advertisement in the Super Bowl has more than quadrupled in the past 20 years and reached $3
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January 8th, 2010 at 10:48 am
Chuck - Subway Deal Unlikely To Be Widely Copied
Those interested in some of the details about the Chuck-Subway "partnership" should check out an interesting detail piece in today's Advertising Age.
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January 6th, 2010 at 7:17 pm
Hanes Drops Charlie Sheen Ads
Hanes will be looking elsewhere for underwear salesmen.
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January 3rd, 2010 at 4:41 pm
Jay Leno Is Who We Thought He Was; Plus Don't Buy the DVR BS Networks and Nielsen Are Selling
Media buyers say that The Jay Leno Show is delivering the ratings NBC said it would when it sold ad space.
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December 20th, 2009 at 7:20 pm
PBS Signs Up For Nielsen Ratings
The subscription provides PBS sponsors with detailed information about the audiences for “Antiques Roadshow,” “Frontline,” “Sesame Street” and dozens of other programs[...]
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December 17th, 2009 at 9:04 am
Local Stations Still Pushing For Local Commercial Measurement (but won't wanna pay for it)
Led by Group M and he Television Bureau of Advertising, Nielsen is again being pressured to provide local ratings for commercial viewing
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December 16th, 2009 at 1:30 pm
Golf Tournament Ad Spot With Tiger Woods: $104,500; Without Tiger Woods: $80,200
Advertisers get 50% of the viewing for only 80% of the cost?!
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