Archive for the ‘TV Advertising’ Category

December 20th, 2009 at 7:20 pm

PBS Signs Up For Nielsen Ratings

The subscription provides PBS sponsors with detailed information about the audiences for “Antiques Roadshow,” “Frontline,” “Sesame Street” and dozens of other programs[...]

[Read-More]

December 17th, 2009 at 9:04 am

Local Stations Still Pushing For Local Commercial Measurement (but won't wanna pay for it)

Led by Group M and he Television Bureau of Advertising, Nielsen is again being pressured to provide local ratings for commercial viewing

[Read-More]

December 16th, 2009 at 1:30 pm

Golf Tournament Ad Spot With Tiger Woods: $104,500; Without Tiger Woods: $80,200

Advertisers get 50% of the viewing for only 80% of the cost?!

[Read-More]

December 16th, 2009 at 12:37 pm

CBS' "Just a schmear" campaign

Really, CBS?

[Read-More]

December 10th, 2009 at 1:54 pm

Fox Is The Only Broadcaster Up In Commercial Ratings vs. Last Season

In the commercial ratings that matter the most, Fox is the only broadcaster among the top 4 ahead vs. last season. [...]

[Read-More]

December 6th, 2009 at 5:04 pm

Part of GE/Comcast deal requires GE to keep advertising on NBCU properties

An interesting article in Ad Age reveals that part of the deal  between GE and Comcast that give Comcast a controlling interest

[Read-More]

December 6th, 2009 at 4:06 pm

90% Of CBS Super Bowl Ad Inventory Sold

As of late last week, CBS has sold more than 90 percent of its Super Bowl inventory, leaving the broadcaster with just

[Read-More]

December 4th, 2009 at 10:05 am

What Determines Primetime TV Ad Prices? A Reader Runs The Numbers

One of our readers analyzes some of the variables that might influence primetime TV ad pricing. [...]

[Read-More]
© 2014 Tribune Digital Ventures