Archive for the ‘TV Advertising’ Category

January 3rd, 2010 at 4:41 pm

Jay Leno Is Who We Thought He Was; Plus Don't Buy the DVR BS Networks and Nielsen Are Selling

Media buyers say that The Jay Leno Show is delivering the ratings NBC said it would when it sold ad space.

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December 20th, 2009 at 7:20 pm

PBS Signs Up For Nielsen Ratings

The subscription provides PBS sponsors with detailed information about the audiences for “Antiques Roadshow,” “Frontline,” “Sesame Street” and dozens of other programs[...]

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December 17th, 2009 at 9:04 am

Local Stations Still Pushing For Local Commercial Measurement (but won't wanna pay for it)

Led by Group M and he Television Bureau of Advertising, Nielsen is again being pressured to provide local ratings for commercial viewing

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December 16th, 2009 at 1:30 pm

Golf Tournament Ad Spot With Tiger Woods: $104,500; Without Tiger Woods: $80,200

Advertisers get 50% of the viewing for only 80% of the cost?!

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December 16th, 2009 at 12:37 pm

CBS' "Just a schmear" campaign

Really, CBS?

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December 10th, 2009 at 1:54 pm

Fox Is The Only Broadcaster Up In Commercial Ratings vs. Last Season

In the commercial ratings that matter the most, Fox is the only broadcaster among the top 4 ahead vs. last season. [...]

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December 6th, 2009 at 5:04 pm

Part of GE/Comcast deal requires GE to keep advertising on NBCU properties

An interesting article in Ad Age reveals that part of the deal  between GE and Comcast that give Comcast a controlling interest

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December 6th, 2009 at 4:06 pm

90% Of CBS Super Bowl Ad Inventory Sold

As of late last week, CBS has sold more than 90 percent of its Super Bowl inventory, leaving the broadcaster with just

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