December 10th, 2009 at 1:54 pm
Fox Is The Only Broadcaster Up In Commercial Ratings vs. Last Season
In the commercial ratings that matter the most, Fox is the only broadcaster among the top 4 ahead vs. last season. [...]
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December 6th, 2009 at 5:04 pm
Part of GE/Comcast deal requires GE to keep advertising on NBCU properties
An interesting article in Ad Age reveals that part of the deal between GE and Comcast that give Comcast a controlling interest
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December 6th, 2009 at 4:06 pm
90% Of CBS Super Bowl Ad Inventory Sold
As of late last week, CBS has sold more than 90 percent of its Super Bowl inventory, leaving the broadcaster with just
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December 4th, 2009 at 10:05 am
What Determines Primetime TV Ad Prices? A Reader Runs The Numbers
One of our readers analyzes some of the variables that might influence primetime TV ad pricing. [...]
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November 23rd, 2009 at 1:37 pm
Shocker! Local advertisers don't want to pay for DVR viewers either
The long and short of this is while nationally there is an agreement to buy and sell advertising based on live commercial
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November 16th, 2009 at 8:23 am
CNN's Ratings Slide Threatens Ad Rates
It was interesting to me that CNN still would retain some sort of ad rate premium based on "brand". After losing its
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November 15th, 2009 at 3:00 pm
NBC Still Has 30% Of Vancouver Olympics Ad Time To Sell
With fewer than 90 days to go before the Olympic torch arrives at BC Place Stadium in Vancouver, NBC Universal still has
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November 2nd, 2009 at 1:35 pm
NY Times Sown DVR Confusion Begins
As I guessed, the confusion over the Bill Carter NY Times DVR piece is beginning to filter through the TV media. Here's
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