Archive for the ‘TV Advertising’ Category

December 6th, 2009 at 4:06 pm

90% Of CBS Super Bowl Ad Inventory Sold

As of late last week, CBS has sold more than 90 percent of its Super Bowl inventory, leaving the broadcaster with just


December 4th, 2009 at 10:05 am

What Determines Primetime TV Ad Prices? A Reader Runs The Numbers

One of our readers analyzes some of the variables that might influence primetime TV ad pricing. [...]


November 23rd, 2009 at 1:37 pm

Shocker! Local advertisers don't want to pay for DVR viewers either

The long and short of this is while nationally there is an agreement to buy and sell advertising based on  live commercial


November 16th, 2009 at 8:23 am

CNN's Ratings Slide Threatens Ad Rates

It was interesting to me that CNN still would retain some sort of ad rate premium based on "brand". After losing its


November 15th, 2009 at 3:00 pm

NBC Still Has 30% Of Vancouver Olympics Ad Time To Sell

With fewer than 90 days to go before the Olympic torch arrives at BC Place Stadium in Vancouver, NBC Universal still has


November 2nd, 2009 at 1:35 pm

NY Times Sown DVR Confusion Begins

As I guessed, the confusion over the Bill Carter NY Times DVR piece is beginning to filter through the TV media. Here's


November 1st, 2009 at 9:42 pm

NY Times Sucked In By Broadcast PR Again, DVR Confusion Awaits

The NY Times has been talking to the broadcast networks PR people again, this time about DVR viewing. Confusion will ensue. [...]


October 28th, 2009 at 8:31 am

Broadcast TV Ad Rates Drop (Surprise!) About The Same % As Ratings

No surprise that broadcast ad prices are falling at about the same rate as the decline in broadcast primetime demo ratings.

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