Archive for the ‘TV Advertising’ Category

November 23rd, 2009 at 1:37 pm

Shocker! Local advertisers don't want to pay for DVR viewers either

The long and short of this is while nationally there is an agreement to buy and sell advertising based on  live commercial

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November 16th, 2009 at 8:23 am

CNN's Ratings Slide Threatens Ad Rates

It was interesting to me that CNN still would retain some sort of ad rate premium based on "brand". After losing its

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November 15th, 2009 at 3:00 pm

NBC Still Has 30% Of Vancouver Olympics Ad Time To Sell

With fewer than 90 days to go before the Olympic torch arrives at BC Place Stadium in Vancouver, NBC Universal still has

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November 2nd, 2009 at 1:35 pm

NY Times Sown DVR Confusion Begins

As I guessed, the confusion over the Bill Carter NY Times DVR piece is beginning to filter through the TV media. Here's

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November 1st, 2009 at 9:42 pm

NY Times Sucked In By Broadcast PR Again, DVR Confusion Awaits

The NY Times has been talking to the broadcast networks PR people again, this time about DVR viewing. Confusion will ensue. [...]

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October 28th, 2009 at 8:31 am

Broadcast TV Ad Rates Drop (Surprise!) About The Same % As Ratings

No surprise that broadcast ad prices are falling at about the same rate as the decline in broadcast primetime demo ratings.

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October 26th, 2009 at 9:25 am

CBS Again Pleads With Advertisers To Buy Their Older Demos

CBS has lots of older viewers, and would like advertisers to start paying for them. [..]

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October 25th, 2009 at 3:02 pm

Estimated 30 second commercial spot costs for 2009-2010

Advertising Age seemed a little late with this year's estimated 30 second spot costs, and reports that Sunday Night Football was still

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