November 1st, 2009 at 9:42 pm
NY Times Sucked In By Broadcast PR Again, DVR Confusion Awaits
The NY Times has been talking to the broadcast networks PR people again, this time about DVR viewing. Confusion will ensue. [...]
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October 28th, 2009 at 8:31 am
Broadcast TV Ad Rates Drop (Surprise!) About The Same % As Ratings
No surprise that broadcast ad prices are falling at about the same rate as the decline in broadcast primetime demo ratings.
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October 26th, 2009 at 9:25 am
CBS Again Pleads With Advertisers To Buy Their Older Demos
CBS has lots of older viewers, and would like advertisers to start paying for them. [..]
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October 25th, 2009 at 3:02 pm
Estimated 30 second commercial spot costs for 2009-2010
Advertising Age seemed a little late with this year's estimated 30 second spot costs, and reports that Sunday Night Football was still
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October 23rd, 2009 at 8:20 am
Anti-Nielsen Collective Therapy Group Looks For Advertiser Members
the Coalition for Innovative Media Measurement (CIMM) has 14 charter members committed to annually putting up $100,000 apiece for two years. The
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October 20th, 2009 at 11:41 pm
How Much Harder Are Young People To Reach With TV Advertising?
There's a constant stream of folks commenting on the site wishing that viewers outside the adult demo groups mattered to broadcast primetime
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October 16th, 2009 at 10:22 am
Fox, CBS Commercial Ratings Up vs. Last Season, ABC, CW, NBC Down
Robert already posted about how a peek at the C+3 commercial ratings has confirmed that DVR viewing past what is captured in
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October 14th, 2009 at 12:35 pm
Updated: Or Maybe the networks are benefiting from C3 lift
Update: If I understand the data posted directly by Nielsen, the DVR viewing actually does have a bigger revenue impact than I'd
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