Archive for the ‘TV Advertising’ Category

October 26th, 2009 at 9:25 am

CBS Again Pleads With Advertisers To Buy Their Older Demos

CBS has lots of older viewers, and would like advertisers to start paying for them. [..]


October 25th, 2009 at 3:02 pm

Estimated 30 second commercial spot costs for 2009-2010

Advertising Age seemed a little late with this year's estimated 30 second spot costs, and reports that Sunday Night Football was still


October 23rd, 2009 at 8:20 am

Anti-Nielsen Collective Therapy Group Looks For Advertiser Members

the Coalition for Innovative Media Measurement (CIMM) has 14 charter members committed to annually putting up $100,000 apiece for two years. The


October 20th, 2009 at 11:41 pm

How Much Harder Are Young People To Reach With TV Advertising?

There's a constant stream of folks commenting on the site wishing that viewers outside the adult demo groups mattered to broadcast primetime


October 16th, 2009 at 10:22 am

Fox, CBS Commercial Ratings Up vs. Last Season, ABC, CW, NBC Down

Robert already posted about how a peek at the C+3 commercial ratings has confirmed that DVR viewing past what is captured in


October 14th, 2009 at 12:35 pm

Updated: Or Maybe the networks are benefiting from C3 lift

Update: If I understand the data posted directly by Nielsen, the DVR viewing actually does have a bigger revenue impact than I'd


October 8th, 2009 at 12:51 pm

Quieter TV commercials in the future?

I'm not usually big  on government regulation,  but I'm down with making it against the law to crank up the volume of


September 28th, 2009 at 10:54 am

Big markets in MLB playoffs help FOX and TBS with ad sales

via MediaWeek: Boasting a murderers’ row of big-market clubs--along with the Yankees and a pair of Los Angeles-area contenders, no less than

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