October 14th, 2009 at 12:35 pm
Updated: Or Maybe the networks are benefiting from C3 lift
Update: If I understand the data posted directly by Nielsen, the DVR viewing actually does have a bigger revenue impact than I'd
[Read-More]
October 8th, 2009 at 12:51 pm
Quieter TV commercials in the future?
I'm not usually big on government regulation, but I'm down with making it against the law to crank up the volume of
[Read-More]
September 28th, 2009 at 10:54 am
Big markets in MLB playoffs help FOX and TBS with ad sales
via MediaWeek: Boasting a murderers’ row of big-market clubs--along with the Yankees and a pair of Los Angeles-area contenders, no less than
[Read-More]
September 27th, 2009 at 4:54 pm
TV sales are down, as is spending on ads that pitch TVs
Thank goodness for Samsung. All the advertising for the new LED TVs has accomplished at least two things. 1.) I want one!,
[Read-More]
September 27th, 2009 at 4:43 pm
The thin line between programming and advertising gets thinner on Desperate Housewives
via Advertising Age: NEW YORK (AdAge.com) -- Viewers of Sunday's launch of the new season of "Desperate Housewives" may have noticed a
[Read-More]
September 24th, 2009 at 7:41 am
Nielsen Would Like to Join Group That's "Not Looking To Replace" Them
Robert already commented on the group therapy session that is the Coalition for Innovative Media Measurement*, the potential competitor to/ but not replacement
[Read-More]
September 22nd, 2009 at 8:18 am
Nielsen: People Still Push The Wrong Buttons, But We're Working On It
It's been some time since we had a new problem to cite for the Nielsen conspiracy theorists. This one isn't likely to
[Read-More]
September 21st, 2009 at 8:01 pm
ABC showing fewer commercials in premiere episodes of new series
Looking for any edge it can get, ABC is cutting the number of commercials it would normally run in the first episodes
[Read-More]
