Archive for the ‘TV Advertising’ Category

October 23rd, 2009 at 8:20 am

Anti-Nielsen Collective Therapy Group Looks For Advertiser Members

the Coalition for Innovative Media Measurement (CIMM) has 14 charter members committed to annually putting up $100,000 apiece for two years. The

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October 20th, 2009 at 11:41 pm

How Much Harder Are Young People To Reach With TV Advertising?

There's a constant stream of folks commenting on the site wishing that viewers outside the adult demo groups mattered to broadcast primetime

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October 16th, 2009 at 10:22 am

Fox, CBS Commercial Ratings Up vs. Last Season, ABC, CW, NBC Down

Robert already posted about how a peek at the C+3 commercial ratings has confirmed that DVR viewing past what is captured in

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October 14th, 2009 at 12:35 pm

Updated: Or Maybe the networks are benefiting from C3 lift

Update: If I understand the data posted directly by Nielsen, the DVR viewing actually does have a bigger revenue impact than I'd

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October 8th, 2009 at 12:51 pm

Quieter TV commercials in the future?

I'm not usually big  on government regulation,  but I'm down with making it against the law to crank up the volume of

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September 28th, 2009 at 10:54 am

Big markets in MLB playoffs help FOX and TBS with ad sales

via MediaWeek: Boasting a murderers’ row of big-market clubs--along with the Yankees and a pair of Los Angeles-area contenders, no less than

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September 27th, 2009 at 4:54 pm

TV sales are down, as is spending on ads that pitch TVs

Thank goodness for Samsung.  All the advertising for the new LED TVs has accomplished at least two things.  1.) I want one!,

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September 27th, 2009 at 4:43 pm

The thin line between programming and advertising gets thinner on Desperate Housewives

via Advertising Age: NEW YORK (AdAge.com) -- Viewers of Sunday's launch of the new season of "Desperate Housewives" may have noticed a

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