Archive for the ‘TV Advertising’ Category

September 24th, 2009 at 7:41 am

Nielsen Would Like to Join Group That's "Not Looking To Replace" Them

Robert already commented on the group therapy session that is the Coalition for Innovative Media Measurement*, the potential competitor to/ but not replacement

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September 22nd, 2009 at 8:18 am

Nielsen: People Still Push The Wrong Buttons, But We're Working On It

It's been some time since we had a new problem to cite for the Nielsen conspiracy theorists. This one isn't likely to

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September 21st, 2009 at 8:01 pm

ABC showing fewer commercials in premiere episodes of new series

Looking for any edge it can get, ABC is cutting the number of commercials it would normally run in the first episodes

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September 20th, 2009 at 4:46 pm

Jay Leno: Heartbreaker

in yet another article declaring The Jay Leno Show as the future of broadcast television, Ad Age's Brian Sternberg expresses some heartache:

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September 18th, 2009 at 7:34 am

CBS Now 70% Sold out on Super Bowl

Ad sales for the Super Bowl appear to be moving more briskly than anticipated given the current economy, with CBS now selling

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September 10th, 2009 at 3:00 pm

Third quarter advertising revenue looking better for CBS

via THR: CBS Corp. president and CEO Leslie Moonves said Thursday that advertising momentum continues to be better for his company in

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September 8th, 2009 at 8:46 am

NBC To Use Radio To Promo The Jay Leno Show

NBC is putting big promotional bucks behind its prime-time bet on Jay Leno. Leading up to Leno's Sept. 14 debut at 10

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August 28th, 2009 at 6:16 pm

CBS: 65% of Super Bowl ad inventory already sold

via THR: CBS has sold 65% of the available commercial spots for next year's Super Bowl, according to sources, an impressive amount

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