Archive for the ‘TV Advertising’ Category

September 27th, 2009 at 4:54 pm

TV sales are down, as is spending on ads that pitch TVs

Thank goodness for Samsung.  All the advertising for the new LED TVs has accomplished at least two things.  1.) I want one!,


September 27th, 2009 at 4:43 pm

The thin line between programming and advertising gets thinner on Desperate Housewives

via Advertising Age: NEW YORK ( -- Viewers of Sunday's launch of the new season of "Desperate Housewives" may have noticed a


September 24th, 2009 at 7:41 am

Nielsen Would Like to Join Group That's "Not Looking To Replace" Them

Robert already commented on the group therapy session that is the Coalition for Innovative Media Measurement*, the potential competitor to/ but not replacement


September 22nd, 2009 at 8:18 am

Nielsen: People Still Push The Wrong Buttons, But We're Working On It

It's been some time since we had a new problem to cite for the Nielsen conspiracy theorists. This one isn't likely to


September 21st, 2009 at 8:01 pm

ABC showing fewer commercials in premiere episodes of new series

Looking for any edge it can get, ABC is cutting the number of commercials it would normally run in the first episodes


September 20th, 2009 at 4:46 pm

Jay Leno: Heartbreaker

in yet another article declaring The Jay Leno Show as the future of broadcast television, Ad Age's Brian Sternberg expresses some heartache:


September 18th, 2009 at 7:34 am

CBS Now 70% Sold out on Super Bowl

Ad sales for the Super Bowl appear to be moving more briskly than anticipated given the current economy, with CBS now selling


September 10th, 2009 at 3:00 pm

Third quarter advertising revenue looking better for CBS

via THR: CBS Corp. president and CEO Leslie Moonves said Thursday that advertising momentum continues to be better for his company in

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