Archive for the ‘TV Advertising’ Category

September 8th, 2009 at 8:46 am

NBC To Use Radio To Promo The Jay Leno Show

NBC is putting big promotional bucks behind its prime-time bet on Jay Leno. Leading up to Leno's Sept. 14 debut at 10

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August 28th, 2009 at 6:16 pm

CBS: 65% of Super Bowl ad inventory already sold

via THR: CBS has sold 65% of the available commercial spots for next year's Super Bowl, according to sources, an impressive amount

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August 28th, 2009 at 2:29 pm

Local broadcast TV ad revenue down 26.3% in 2nd quarter

from our friends at the Television Bureau of Advertising Total Broadcast Television Ad Revenues Were Down 12.8% in 2nd Quarter New York,

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August 26th, 2009 at 9:59 am

Advertising sales for CBS' U.S. Open Tennis on par with last year

via MediaWeek: CBS has sold close to 90 percent of its U.S. Open tennis commercial inventory at an average, flat cost-per-thousand rate

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August 24th, 2009 at 12:33 pm

Top shows' rates don't drop much in Syndicated upfront

via Broadcasting & Cable: Top-rated syndicated shows came out strong from this year's syndication upfront, with costs-per-thousand (CPMs) for syndication's top tier—such

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August 20th, 2009 at 6:05 pm

Healthcare reform is good news for TV advertising revenue

from Broadcasting & Cable: It’s as if the election season has come early, as advertising related to President Obama’s plan to reform

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August 13th, 2009 at 7:42 pm

Big media, including ABC, CBS, NBC, FOX, Time Warner and Viacom challenge Nielsen

Networks and advertisers form consortium to provide Nielsen alternative[...]

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August 7th, 2009 at 3:43 am

More reality programming on its way? Prime-time ad prices cut, but adverisers aren't buying as many ads

Meg James at the Los Angeles Times has an article highlighting cuts in prime-time advertising rates by 2 percent to 8 percent

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