Archive for the ‘TV Advertising’ Category

August 28th, 2009 at 2:29 pm

Local broadcast TV ad revenue down 26.3% in 2nd quarter

from our friends at the Television Bureau of Advertising Total Broadcast Television Ad Revenues Were Down 12.8% in 2nd Quarter New York,

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August 26th, 2009 at 9:59 am

Advertising sales for CBS' U.S. Open Tennis on par with last year

via MediaWeek: CBS has sold close to 90 percent of its U.S. Open tennis commercial inventory at an average, flat cost-per-thousand rate

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August 24th, 2009 at 12:33 pm

Top shows' rates don't drop much in Syndicated upfront

via Broadcasting & Cable: Top-rated syndicated shows came out strong from this year's syndication upfront, with costs-per-thousand (CPMs) for syndication's top tier—such

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August 20th, 2009 at 6:05 pm

Healthcare reform is good news for TV advertising revenue

from Broadcasting & Cable: It’s as if the election season has come early, as advertising related to President Obama’s plan to reform

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August 13th, 2009 at 7:42 pm

Big media, including ABC, CBS, NBC, FOX, Time Warner and Viacom challenge Nielsen

Networks and advertisers form consortium to provide Nielsen alternative[...]

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August 7th, 2009 at 3:43 am

More reality programming on its way? Prime-time ad prices cut, but adverisers aren't buying as many ads

Meg James at the Los Angeles Times has an article highlighting cuts in prime-time advertising rates by 2 percent to 8 percent

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August 2nd, 2009 at 5:41 pm

CBS takes "Make us an offer" approach with Super Bowl ad sales

Advertising Age is reporting that rather than try to sell Super Bowl ads based on an average cost of a 30 second

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August 2nd, 2009 at 4:02 pm

Up to 84% of commercial time is unwatched by TiVo users

Surprise! Viewers of the Grey's Anatomy season finale last may who watched on their TiVo DVRs bypassed 84% of the commercials[...]

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