August 13th, 2009 at 7:42 pm
Big media, including ABC, CBS, NBC, FOX, Time Warner and Viacom challenge Nielsen
Networks and advertisers form consortium to provide Nielsen alternative[...]
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August 7th, 2009 at 3:43 am
More reality programming on its way? Prime-time ad prices cut, but adverisers aren't buying as many ads
Meg James at the Los Angeles Times has an article highlighting cuts in prime-time advertising rates by 2 percent to 8 percent
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August 2nd, 2009 at 5:41 pm
CBS takes "Make us an offer" approach with Super Bowl ad sales
Advertising Age is reporting that rather than try to sell Super Bowl ads based on an average cost of a 30 second
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August 2nd, 2009 at 4:02 pm
Up to 84% of commercial time is unwatched by TiVo users
Surprise! Viewers of the Grey's Anatomy season finale last may who watched on their TiVo DVRs bypassed 84% of the commercials[...]
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July 30th, 2009 at 8:22 am
If Ad Rates Fall Along With Viewership, Broadcast TV Advertising Faces Double Whammy
If CPM's (cost per thousand impressions) for broadcast TV advertising really are falling this year, even slightly, then combined with broadcast primetime
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July 22nd, 2009 at 8:57 am
Primetime TV Commercial Minutes Increased 3.5% In 2008
Are networks being forced to squeeze in more spots to keep revenues growing? [...]
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July 13th, 2009 at 8:37 am
Nielsen On NFL Commerical Ratings: "“We did have a few bumps along the road"
Even in summer, the Nielsen conspiracy grist mill can run low of fodder. How nice of them to fill it up. And
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July 8th, 2009 at 9:30 am
Hispanic TV Advertising Rises 3% In 2008
Spanish-language TV advertising posted a slim 3% gain in 2008 versus 2007, per a new Nielsen study, which was about average across
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