July 8th, 2009 at 9:30 am
Hispanic TV Advertising Rises 3% In 2008
Spanish-language TV advertising posted a slim 3% gain in 2008 versus 2007, per a new Nielsen study, which was about average across
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July 5th, 2009 at 7:34 pm
Tonight Show Audience Gets Younger, But "[Jay] Could Eat Some Of [Conan's] Young"
Some interesting numbers on the early days of Conan O'Brien's Tonight Show, plus network PR spin![...]
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July 2nd, 2009 at 2:39 pm
NASCAR Ratings Higher Among Chevy, Ford, Dodge Car Drivers
nielsen wire reports that NASCAR ratings for Fox are substantially higher among drivers of Chevrolet, Ford and Dodge cars.[...]
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June 28th, 2009 at 11:17 pm
What Has The Motion Picture Academy Wrought In the Pursuit of TV Ratings?
More in the NY Times today about the Academy of Motion Picture Arts and Sciences move to increase the number of Best
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June 23rd, 2009 at 11:29 am
Arbitron to Launch TV Out Of Home Measurement Services
After a few items earlier about Nielsen's now abandoned Out Of Home TV ratings measurement initiative, Arbitron announced they're getting into the
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June 18th, 2009 at 12:46 pm
Which TV Shows Generate The Most Advertising Revenue?
Which broadcast prime-time shows likely made the most advertising money during the 2008-9 season?
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June 15th, 2009 at 9:53 am
Hallmark to offer shorter, more exclusive commercial breaks
A version of FOX's remote-free TV comes to cable. On cable, there are frequently broadcasts that include big sponsorships and very limited
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June 8th, 2009 at 11:25 am
Media Buyers Balk At Paying Prime Time Prices For Leno At 10
NBC is touting Jay Leno's new prime-time program, which will make its debut Sept. 14, as an innovative, DVR-proof move, but buyers
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