Archive for the ‘TV Advertising’ Category

August 2nd, 2009 at 4:02 pm

Up to 84% of commercial time is unwatched by TiVo users

Surprise! Viewers of the Grey's Anatomy season finale last may who watched on their TiVo DVRs bypassed 84% of the commercials[...]

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July 30th, 2009 at 8:22 am

If Ad Rates Fall Along With Viewership, Broadcast TV Advertising Faces Double Whammy

If CPM's (cost per thousand impressions) for broadcast TV advertising really are falling this year, even slightly, then combined with broadcast primetime

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July 22nd, 2009 at 8:57 am

Primetime TV Commercial Minutes Increased 3.5% In 2008

Are networks being forced to squeeze in more spots to keep revenues growing? [...]

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July 13th, 2009 at 8:37 am

Nielsen On NFL Commerical Ratings: "“We did have a few bumps along the road"

Even in summer, the Nielsen conspiracy grist mill can run low of fodder. How nice of them to fill it up. And

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July 8th, 2009 at 9:30 am

Hispanic TV Advertising Rises 3% In 2008

Spanish-language TV advertising posted a slim 3% gain in 2008 versus 2007, per a new Nielsen study, which was about average across

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July 5th, 2009 at 7:34 pm

Tonight Show Audience Gets Younger, But "[Jay] Could Eat Some Of [Conan's] Young"

Some interesting numbers on the early days of Conan O'Brien's Tonight Show, plus network PR spin![...]

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July 2nd, 2009 at 2:39 pm

NASCAR Ratings Higher Among Chevy, Ford, Dodge Car Drivers

nielsen wire reports that NASCAR ratings for Fox are substantially higher among drivers of Chevrolet, Ford and Dodge cars.[...]

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June 28th, 2009 at 11:17 pm

What Has The Motion Picture Academy Wrought In the Pursuit of TV Ratings?

More in the NY Times today about the Academy of Motion Picture Arts and Sciences move to increase the number of Best

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