Archive for the ‘TV Advertising’ Category

August 2nd, 2009 at 5:41 pm

CBS takes "Make us an offer" approach with Super Bowl ad sales

Advertising Age is reporting that rather than try to sell Super Bowl ads based on an average cost of a 30 second


August 2nd, 2009 at 4:02 pm

Up to 84% of commercial time is unwatched by TiVo users

Surprise! Viewers of the Grey's Anatomy season finale last may who watched on their TiVo DVRs bypassed 84% of the commercials[...]


July 30th, 2009 at 8:22 am

If Ad Rates Fall Along With Viewership, Broadcast TV Advertising Faces Double Whammy

If CPM's (cost per thousand impressions) for broadcast TV advertising really are falling this year, even slightly, then combined with broadcast primetime


July 22nd, 2009 at 8:57 am

Primetime TV Commercial Minutes Increased 3.5% In 2008

Are networks being forced to squeeze in more spots to keep revenues growing? [...]


July 13th, 2009 at 8:37 am

Nielsen On NFL Commerical Ratings: "“We did have a few bumps along the road"

Even in summer, the Nielsen conspiracy grist mill can run low of fodder. How nice of them to fill it up. And


July 8th, 2009 at 9:30 am

Hispanic TV Advertising Rises 3% In 2008

Spanish-language TV advertising posted a slim 3% gain in 2008 versus 2007, per a new Nielsen study, which was about average across


July 5th, 2009 at 7:34 pm

Tonight Show Audience Gets Younger, But "[Jay] Could Eat Some Of [Conan's] Young"

Some interesting numbers on the early days of Conan O'Brien's Tonight Show, plus network PR spin![...]


July 2nd, 2009 at 2:39 pm

NASCAR Ratings Higher Among Chevy, Ford, Dodge Car Drivers

nielsen wire reports that NASCAR ratings for Fox are substantially higher among drivers of Chevrolet, Ford and Dodge cars.[...]

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