June 5th, 2009 at 10:46 am
Microsoft's Bing = big bucks product placement
There are a lot of stories floating around about Microsoft's latest attempt to out-Google Google with its Bing search engine. These include
[Read-More]
June 4th, 2009 at 10:55 am
Madison Avenue Blues, Song/Video
Great idea. Well written and sung. Way too long.
[Read-More]
June 1st, 2009 at 12:39 pm
CBS Tops Broadcasters With $4.03 Billion In Advertising For 2008-9
This interesting nugget from a long article chiefly about how CBS isn't trying anything unusual for next fall like The Ex-List, Moonlight
[Read-More]
June 1st, 2009 at 10:59 am
Starbucks To Be The Official Coffee Of Morning Joe
In another "taste" of the coming product placement avalanche: MSNBC has brewed up a sponsorship deal with Starbucks that positions the coffee
[Read-More]
May 21st, 2009 at 1:08 pm
Turner President Talks Some Smack Back At Broadcast Competition
CBS talked a little smack at its cable network competition this week, and Turner Entertainment Networks President, Steve Koonin was happy to tweak
[Read-More]
May 20th, 2009 at 8:33 am
Jimmy Kimmel Speaks The Truth At ABC Upfront Meeting
I think we may need to hire Jimmy Kimmel's writers for our site Here's a bit of his routine from the ABC
[Read-More]
May 18th, 2009 at 2:13 pm
One Reason Why Broadcast TV's Ad Rates Are Higher Than Cable TV's
Here's the first thing I have read that explains why broadcast TV ad CPMs (cost per thousand viewers) have remained higher than
[Read-More]
May 18th, 2009 at 8:18 am
Marketers Fight for Right to Buy Shows, Not Networks
If marketers succeed in their wish to have their advertising only on certain shows, that seems likely to raise ad pricing on
[Read-More]
