Archive for the ‘TV Advertising’ Category

June 23rd, 2009 at 11:29 am

Arbitron to Launch TV Out Of Home Measurement Services

After a few items earlier about Nielsen's now abandoned Out Of Home TV ratings measurement initiative, Arbitron announced they're getting into the

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June 18th, 2009 at 12:46 pm

Which TV Shows Generate The Most Advertising Revenue?

Which broadcast prime-time shows likely made the most advertising money during the 2008-9 season?

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June 15th, 2009 at 9:53 am

Hallmark to offer shorter, more exclusive commercial breaks

A version of FOX's remote-free TV comes to cable.  On cable, there are frequently broadcasts that include big sponsorships and very limited

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June 8th, 2009 at 11:25 am

Media Buyers Balk At Paying Prime Time Prices For Leno At 10

NBC is touting Jay Leno's new prime-time program, which will make its debut Sept. 14, as an innovative, DVR-proof move, but buyers

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June 5th, 2009 at 4:48 pm

TV nets wonder if they'll ever see the money owed for GM ads

from Claire Atkinson at Broadcasting & Cable: Normally, most media buyers and sellers are hunkered down in upfront-only mode this time of

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June 5th, 2009 at 10:46 am

Microsoft's Bing = big bucks product placement

There are a lot of stories floating around about Microsoft's latest attempt to out-Google Google with its Bing search engine.  These include

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June 4th, 2009 at 10:55 am

Madison Avenue Blues, Song/Video

Great idea. Well written and sung. Way too long.

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June 1st, 2009 at 12:39 pm

CBS Tops Broadcasters With $4.03 Billion In Advertising For 2008-9

This interesting nugget from a long article chiefly about how CBS isn't trying anything unusual for next fall like The Ex-List, Moonlight

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