Archive for the ‘TV Advertising’ Category

June 28th, 2009 at 11:17 pm

What Has The Motion Picture Academy Wrought In the Pursuit of TV Ratings?

More in the NY Times today about the Academy of Motion Picture Arts and Sciences move to increase the number of Best


June 23rd, 2009 at 11:29 am

Arbitron to Launch TV Out Of Home Measurement Services

After a few items earlier about Nielsen's now abandoned Out Of Home TV ratings measurement initiative, Arbitron announced they're getting into the


June 18th, 2009 at 12:46 pm

Which TV Shows Generate The Most Advertising Revenue?

Which broadcast prime-time shows likely made the most advertising money during the 2008-9 season?


June 15th, 2009 at 9:53 am

Hallmark to offer shorter, more exclusive commercial breaks

A version of FOX's remote-free TV comes to cable.  On cable, there are frequently broadcasts that include big sponsorships and very limited


June 8th, 2009 at 11:25 am

Media Buyers Balk At Paying Prime Time Prices For Leno At 10

NBC is touting Jay Leno's new prime-time program, which will make its debut Sept. 14, as an innovative, DVR-proof move, but buyers


June 5th, 2009 at 4:48 pm

TV nets wonder if they'll ever see the money owed for GM ads

from Claire Atkinson at Broadcasting & Cable: Normally, most media buyers and sellers are hunkered down in upfront-only mode this time of


June 5th, 2009 at 10:46 am

Microsoft's Bing = big bucks product placement

There are a lot of stories floating around about Microsoft's latest attempt to out-Google Google with its Bing search engine.  These include


June 4th, 2009 at 10:55 am

Madison Avenue Blues, Song/Video

Great idea. Well written and sung. Way too long.

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