Archive for the ‘TV Advertising’ Category

June 1st, 2009 at 12:39 pm

CBS Tops Broadcasters With $4.03 Billion In Advertising For 2008-9

This interesting nugget from a long article chiefly about how CBS isn't trying anything unusual for next fall like The Ex-List, Moonlight


June 1st, 2009 at 10:59 am

Starbucks To Be The Official Coffee Of Morning Joe

In another "taste" of the coming product placement avalanche: MSNBC has brewed up a sponsorship deal with Starbucks that positions the coffee


May 21st, 2009 at 1:08 pm

Turner President Talks Some Smack Back At Broadcast Competition

CBS talked a little smack at its cable network competition this week, and Turner Entertainment Networks President, Steve Koonin was happy to tweak


May 20th, 2009 at 8:33 am

Jimmy Kimmel Speaks The Truth At ABC Upfront Meeting

I think we may need to hire Jimmy Kimmel's writers for our site Here's a bit of his routine from the ABC


May 18th, 2009 at 2:13 pm

One Reason Why Broadcast TV's Ad Rates Are Higher Than Cable TV's

Here's the first thing I have read that explains why broadcast TV ad CPMs (cost per thousand viewers) have remained higher than


May 18th, 2009 at 8:18 am

Marketers Fight for Right to Buy Shows, Not Networks

If marketers succeed in their wish to have their advertising only on certain shows, that seems likely to raise ad pricing on


May 14th, 2009 at 11:28 am

Nielsen Ratings Bug May Infect Local Markets

Nielsen's been feeding the TV ratings conspiracy buffs a steady stream of fodder for their rumor mills of late.  A computer server


May 14th, 2009 at 11:23 am

Cable Networks Gain Audience, But Advertising Dollars Lag

As I learn about the TV business, one thing that I find interesting is that broadcast TV advertising is still able to

© 2015 Tribune Digital Ventures