Archive for the ‘TV Advertising’ Category

May 21st, 2009 at 1:08 pm

Turner President Talks Some Smack Back At Broadcast Competition

CBS talked a little smack at its cable network competition this week, and Turner Entertainment Networks President, Steve Koonin was happy to tweak

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May 20th, 2009 at 8:33 am

Jimmy Kimmel Speaks The Truth At ABC Upfront Meeting

I think we may need to hire Jimmy Kimmel's writers for our site Here's a bit of his routine from the ABC

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May 18th, 2009 at 2:13 pm

One Reason Why Broadcast TV's Ad Rates Are Higher Than Cable TV's

Here's the first thing I have read that explains why broadcast TV ad CPMs (cost per thousand viewers) have remained higher than

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May 18th, 2009 at 8:18 am

Marketers Fight for Right to Buy Shows, Not Networks

If marketers succeed in their wish to have their advertising only on certain shows, that seems likely to raise ad pricing on

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May 14th, 2009 at 11:28 am

Nielsen Ratings Bug May Infect Local Markets

Nielsen's been feeding the TV ratings conspiracy buffs a steady stream of fodder for their rumor mills of late.  A computer server

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May 14th, 2009 at 11:23 am

Cable Networks Gain Audience, But Advertising Dollars Lag

As I learn about the TV business, one thing that I find interesting is that broadcast TV advertising is still able to

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May 10th, 2009 at 2:14 pm

More grim predictions for broadcast upfront ad dollars

Advertising Age's Brian Steinberg has a look at the upfront forecasts: NEW YORK (AdAge.com) -- Early predictions for this year's TV-upfront market

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May 7th, 2009 at 8:31 am

Nielsen Ratings SNAFU, What Happened?

Summary for the rational: Nielsen has a very complicated system. Mistakes were made. Sorry. We're doing our best to correct them and

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