Archive for the ‘TV Advertising’ Category

May 7th, 2009 at 8:31 am

Nielsen Ratings SNAFU, What Happened?

Summary for the rational: Nielsen has a very complicated system. Mistakes were made. Sorry. We're doing our best to correct them and

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May 4th, 2009 at 10:55 am

Discovery Boosts Ad Sales Revenue 2.1% in Quarter

You can see how the April Year over Year ratings changed at the various Discovery Communications networks here. Discovery Communications on Monday

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May 1st, 2009 at 10:01 am

Research Rivals Nielsen, comScore, Rentrak, TiVo, TNS Agree To Pool TV Set-Top Data

Interesting. Not sure where all this goes, but it does sound potentially positive for measurement accuracy. Of course, unwritten in all this

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April 30th, 2009 at 8:41 am

Nielsen: People Aren't Pushing The Right Buttons!

The Nielsen TV ratings conspiracy buffs are going to love this. The unwritten message in this report (for the conspiracy buffs) is

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April 29th, 2009 at 11:09 am

Obama Speech To Cost Networks Millions in Ad $

The primetime slot requested by President Obama for a news conference marking his 100th day in office is going to cost the

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April 28th, 2009 at 2:57 pm

Variety Story on LOST DVR viewing hurting advertising

From Variety: "Lost" is one of the most digitally recorded scripted TV series on the air, with about a third of the

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April 27th, 2009 at 9:45 am

Magna Forecasts Online Video Market To Grow 32% to $699 Million

Magna forecasts the US market for online video will grow by 32% this year, rising from $531 million in 2008 to $699

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April 27th, 2009 at 9:28 am

ABC O&O Revs Expected To Plummet 30%

Two months ago, Disney said revenue at the 10 ABC owned-and-operated local stations plunged 15% at the end of 2008. Now the

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