Archive for the ‘TV Advertising’ Category

May 10th, 2009 at 2:14 pm

More grim predictions for broadcast upfront ad dollars

Advertising Age's Brian Steinberg has a look at the upfront forecasts: NEW YORK ( -- Early predictions for this year's TV-upfront market


May 7th, 2009 at 8:31 am

Nielsen Ratings SNAFU, What Happened?

Summary for the rational: Nielsen has a very complicated system. Mistakes were made. Sorry. We're doing our best to correct them and


May 4th, 2009 at 10:55 am

Discovery Boosts Ad Sales Revenue 2.1% in Quarter

You can see how the April Year over Year ratings changed at the various Discovery Communications networks here. Discovery Communications on Monday


May 1st, 2009 at 10:01 am

Research Rivals Nielsen, comScore, Rentrak, TiVo, TNS Agree To Pool TV Set-Top Data

Interesting. Not sure where all this goes, but it does sound potentially positive for measurement accuracy. Of course, unwritten in all this


April 30th, 2009 at 8:41 am

Nielsen: People Aren't Pushing The Right Buttons!

The Nielsen TV ratings conspiracy buffs are going to love this. The unwritten message in this report (for the conspiracy buffs) is


April 29th, 2009 at 11:09 am

Obama Speech To Cost Networks Millions in Ad $

The primetime slot requested by President Obama for a news conference marking his 100th day in office is going to cost the


April 28th, 2009 at 2:57 pm

Variety Story on LOST DVR viewing hurting advertising

From Variety: "Lost" is one of the most digitally recorded scripted TV series on the air, with about a third of the


April 27th, 2009 at 9:45 am

Magna Forecasts Online Video Market To Grow 32% to $699 Million

Magna forecasts the US market for online video will grow by 32% this year, rising from $531 million in 2008 to $699

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