Archive for the ‘TV Advertising’ Category

April 19th, 2009 at 11:02 pm

ABC's upfront strategy: Target the affluent

The latest edition of TV Week is up at TV and I am just catching up on the articles.    There's a


April 19th, 2009 at 3:43 pm

TiVo failing as a DVR business hopes to thrive as a data company

Media Week has a story on how TiVo is looking to step in and fill a void left by Nielsen measurement to


April 15th, 2009 at 8:41 am

New Study: Advertising works; our advertising is as good as theirs, yadda, yadda..

Someday, perhaps a new study will be commissioned that shows that fans of low-rated television shows that wind up getting canceled are


April 13th, 2009 at 5:51 pm

Turner exec on crusade to close gap between broadcast and cable ad rates

For whatever reason, the closing of the gap between the advertising rates paid to broadcast networks versus the rates for cable networks


April 13th, 2009 at 12:20 pm

Bravo Media announces brand extensions with multiple licensing partnerships

I posted about Bravo becoming even more about product placement, this time for products it is selling itself yesterday, but here's the


April 12th, 2009 at 11:31 pm

L3 local market Nielsen measurement not yet catching on with ad buyers

Mediaweek has a story on how the L3 local market measurements that measure program viewing for and includes three days worth of


April 12th, 2009 at 7:19 pm

Bravo cashing in on product placement

from The New York Times: Bravo is developing products based on its popular programs, including the “Real Housewives” franchise and “Top Chef,”


April 12th, 2009 at 2:35 pm

Top cable nets look for relatively better upfronts compared to broadcasters

from Advertising Age: "What I'm hearing is cable is definitely going to be better than broadcast. They've been stronger throughout this recession

© 2014 Tribune Digital Ventures