April 12th, 2009 at 11:31 pm
L3 local market Nielsen measurement not yet catching on with ad buyers
Mediaweek has a story on how the L3 local market measurements that measure program viewing for and includes three days worth of
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April 12th, 2009 at 7:19 pm
Bravo cashing in on product placement
from The New York Times: Bravo is developing products based on its popular programs, including the “Real Housewives” franchise and “Top Chef,”
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April 12th, 2009 at 2:35 pm
Top cable nets look for relatively better upfronts compared to broadcasters
from Advertising Age: "What I'm hearing is cable is definitely going to be better than broadcast. They've been stronger throughout this recession
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April 12th, 2009 at 2:32 pm
Nationwide goes back to being "on your side"
from Advertising Age: Nationwide's on your side again -- and so are a lot of other marketers these days. With recession-weary consumers
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April 11th, 2009 at 3:49 pm
The infamous SpongeBob Squarepants Burger King commercial
I posted about the SpongeBob Squarepants / Burger King commercial yesterday. Some find it scandalous. Some just find the King creepy. Below
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April 10th, 2009 at 11:23 am
SpongeBob Squarepants homage too sexy for its square pants in Burger King ad?
Picking a fight with SpongeBob? From our friends at TV Decoder: But eyebrows have gone up a bit higher than usual over
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April 6th, 2009 at 7:35 pm
TV’s Web Revenues: Small But Growing Fast
Our friend Liz Gannes at NewTeeVee, has a story today filled with juicy numbers on the size of the current web advertising
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March 16th, 2009 at 8:15 am
Fox to Abandon "Remote Free TV"?
I was interviewed in an NPR story about Fox's "Remote Free TV" experiment last week, and thought we wouldn't know whether Fox
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