Archive for the ‘TV Advertising’ Category

April 12th, 2009 at 2:35 pm

Top cable nets look for relatively better upfronts compared to broadcasters

from Advertising Age: "What I'm hearing is cable is definitely going to be better than broadcast. They've been stronger throughout this recession


April 12th, 2009 at 2:32 pm

Nationwide goes back to being "on your side"

from Advertising Age: Nationwide's on your side again -- and so are a lot of other marketers these days. With recession-weary consumers


April 11th, 2009 at 3:49 pm

The infamous SpongeBob Squarepants Burger King commercial

I posted about the SpongeBob Squarepants / Burger King commercial yesterday.  Some find it scandalous.  Some just find the King creepy.   Below


April 10th, 2009 at 11:23 am

SpongeBob Squarepants homage too sexy for its square pants in Burger King ad?

Picking a fight with SpongeBob? From our friends at TV Decoder: But eyebrows have gone up a bit higher than usual over


April 6th, 2009 at 7:35 pm

TV’s Web Revenues: Small But Growing Fast

Our friend Liz Gannes at NewTeeVee, has a story today filled with juicy numbers on the size of the current web advertising


March 16th, 2009 at 8:15 am

Fox to Abandon "Remote Free TV"?

I was interviewed in an NPR story about Fox's "Remote Free TV" experiment last week, and thought we wouldn't know whether Fox


March 15th, 2009 at 12:41 pm

WPI forecasts bigger advertising cuts than others

From AdWeek (this doesn't focus specifically on television advertising, but...): NEW YORK Publicly traded holding companies have good reason not to broadcast


March 13th, 2009 at 3:10 pm

BBC America's upfront pitch: our viewers aren't broke yet

Multichannel News has a story about how BBC's upfront pitch  touts the fact that its viewers aren't broke: BBC America's pitch to

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