March 15th, 2009 at 12:41 pm
WPI forecasts bigger advertising cuts than others
From AdWeek (this doesn't focus specifically on television advertising, but...): NEW YORK Publicly traded holding companies have good reason not to broadcast
[Read-More]
March 13th, 2009 at 3:10 pm
BBC America's upfront pitch: our viewers aren't broke yet
Multichannel News has a story about how BBC's upfront pitch touts the fact that its viewers aren't broke: BBC America's pitch to
[Read-More]
March 13th, 2009 at 1:59 pm
Updated: When Will You Know If Your Show Is Canceled or Renewed?
Updated with details for the week of May 18 from Broadcasting & Cable. Although many announcements will likely happen prior to these
[Read-More]
March 11th, 2009 at 12:55 pm
TV by the Numbers, As Heard On NPR!
In a first for me, I was interviewed as part of a story on Fox's "Remote Free TV" advertising experiment by reporter
[Read-More]
March 8th, 2009 at 4:33 pm
Pre-upfront position jockeying continues...
AdWeek has a piece called Buyers Demand Flexibility Heading into Upfronts. I have seen this word, "demands" thrown around a lot with
[Read-More]
February 28th, 2009 at 2:14 pm
Stations Call March Sweeps 'Useless'
Typically, Nielsen measures sweeps in all media markets nationwide in November, February and May. A little-noticed sweep is also conducted in July.
[Read-More]
February 27th, 2009 at 3:04 pm
Commercial ratings down less than program ratings, but does it matter?
from Broadcasting & Cable: Viewers may be consuming more content overall, but live ratings and the commercial ratings that form the currency
[Read-More]
February 23rd, 2009 at 8:02 am
NBC Asks $425K For 'ER' Finale Ads
NBC is asking $425,000 for a 30-second spot during the "ER" finale, reports B&C. The medical drama has been on air for
[Read-More]
