Archive for the ‘TV Advertising’ Category

March 11th, 2009 at 12:55 pm

TV by the Numbers, As Heard On NPR!

In a first for me, I was interviewed as part of a story on Fox's "Remote Free TV" advertising experiment by reporter

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March 8th, 2009 at 4:33 pm

Pre-upfront position jockeying continues...

AdWeek has a piece called Buyers Demand Flexibility Heading into Upfronts.  I have seen this word, "demands" thrown around a lot with

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February 28th, 2009 at 2:14 pm

Stations Call March Sweeps 'Useless'

Typically, Nielsen measures sweeps in all media markets nationwide in November, February and May. A little-noticed sweep is also conducted in July.

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February 27th, 2009 at 3:04 pm

Commercial ratings down less than program ratings, but does it matter?

from Broadcasting & Cable: Viewers may be consuming more content overall, but live ratings and the commercial ratings that form the currency

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February 23rd, 2009 at 8:02 am

NBC Asks $425K For 'ER' Finale Ads

NBC is asking $425,000 for a 30-second spot during the "ER" finale, reports B&C. The medical drama has been on air for

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February 22nd, 2009 at 4:24 pm

Marketers looking for more than C3 Ratings

It looks like marketers are in the process of demanding more granular measurement than the aggregate C3 ratings for a show, instead

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February 22nd, 2009 at 4:14 pm

TV Advertising working better than ever?

That seems to be the case according to multiple research (which sure, was ultimately probably funded by those selling TV advertising, but

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February 20th, 2009 at 2:41 pm

USA Network gives advertisers its characters, and it works for both

From Variety: USA Network marketing guru Chris McCumber calls them "promercials." The 30-second spots, which started running on the top-rated cabler in

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