February 22nd, 2009 at 4:24 pm
Marketers looking for more than C3 Ratings
It looks like marketers are in the process of demanding more granular measurement than the aggregate C3 ratings for a show, instead
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February 22nd, 2009 at 4:14 pm
TV Advertising working better than ever?
That seems to be the case according to multiple research (which sure, was ultimately probably funded by those selling TV advertising, but
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February 20th, 2009 at 2:41 pm
USA Network gives advertisers its characters, and it works for both
From Variety: USA Network marketing guru Chris McCumber calls them "promercials." The 30-second spots, which started running on the top-rated cabler in
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February 16th, 2009 at 4:45 pm
Welcome to (part of) the future of television advertising
Defamer takes 30 Rock to task for all its product placement, including the recent bout of everyone having an iPhone, but we've
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February 8th, 2009 at 9:49 pm
Advertisers exercise options to cancel upfront buys
From TVWeek.com: Last week, major media companies reported that marketers have been exercising options to cancel some of the second-quarter commercial time
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February 3rd, 2009 at 3:50 pm
Exec Calls TV Ad Budget Cuts "Mass Slaughter"
From Broadcasting & Cable: The carnage has begun. Second quarter option taking has begun in earnest and cuts are across the board,
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February 3rd, 2009 at 9:19 am
Prime-time Broadcast Ad Prices Fall 15% in Q4
From TVWeek: Unit costs for prime-time commercials on network television dropped 15% in the fourth quarter, a media buyer said. The average
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January 27th, 2009 at 2:11 pm
Decline in TV ad spending, but is eMarketer right?
You have to remember what the "e" stands for in this case (electronic, as in online, as in internet, as in not
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