Archive for the ‘TV Advertising’ Category

March 8th, 2009 at 4:33 pm

Pre-upfront position jockeying continues...

AdWeek has a piece called Buyers Demand Flexibility Heading into Upfronts.  I have seen this word, "demands" thrown around a lot with

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February 28th, 2009 at 2:14 pm

Stations Call March Sweeps 'Useless'

Typically, Nielsen measures sweeps in all media markets nationwide in November, February and May. A little-noticed sweep is also conducted in July.

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February 27th, 2009 at 3:04 pm

Commercial ratings down less than program ratings, but does it matter?

from Broadcasting & Cable: Viewers may be consuming more content overall, but live ratings and the commercial ratings that form the currency

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February 23rd, 2009 at 8:02 am

NBC Asks $425K For 'ER' Finale Ads

NBC is asking $425,000 for a 30-second spot during the "ER" finale, reports B&C. The medical drama has been on air for

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February 22nd, 2009 at 4:24 pm

Marketers looking for more than C3 Ratings

It looks like marketers are in the process of demanding more granular measurement than the aggregate C3 ratings for a show, instead

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February 22nd, 2009 at 4:14 pm

TV Advertising working better than ever?

That seems to be the case according to multiple research (which sure, was ultimately probably funded by those selling TV advertising, but

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February 20th, 2009 at 2:41 pm

USA Network gives advertisers its characters, and it works for both

From Variety: USA Network marketing guru Chris McCumber calls them "promercials." The 30-second spots, which started running on the top-rated cabler in

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February 16th, 2009 at 4:45 pm

Welcome to (part of) the future of television advertising

Defamer takes 30 Rock to task for all its product placement, including the recent bout of everyone having an iPhone, but we've

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