Archive for the ‘TV Advertising’ Category

February 20th, 2009 at 2:41 pm

USA Network gives advertisers its characters, and it works for both

From Variety: USA Network marketing guru Chris McCumber calls them "promercials." The 30-second spots, which started running on the top-rated cabler in


February 16th, 2009 at 4:45 pm

Welcome to (part of) the future of television advertising

Defamer takes 30 Rock to task for all its product placement, including the recent bout of everyone having an iPhone, but we've


February 8th, 2009 at 9:49 pm

Advertisers exercise options to cancel upfront buys

From Last week, major media companies reported that marketers have been exercising options to cancel some of the second-quarter commercial time


February 3rd, 2009 at 3:50 pm

Exec Calls TV Ad Budget Cuts "Mass Slaughter"

From Broadcasting & Cable: The carnage has begun. Second quarter option taking has begun in earnest and cuts are across the board,


February 3rd, 2009 at 9:19 am

Prime-time Broadcast Ad Prices Fall 15% in Q4

From TVWeek: Unit costs for prime-time commercials on network television dropped 15% in the fourth quarter, a media buyer said. The average


January 27th, 2009 at 2:11 pm

Decline in TV ad spending, but is eMarketer right?

You have to remember what the "e" stands for in this case (electronic, as in online, as in internet, as in not


December 15th, 2008 at 8:41 am

'Tonight Show' Has $926k Ads/Night, What Will 'Jay Leno Show' Make?

TV Week writes that the estimated ad revenues for The Tonight Show are: According to TNS Media Intelligence, “The Tonight Show” generates


November 10th, 2008 at 8:39 am

Nielsen Out-Of-Home Goes Out-Of-Business

I bring this to our readers attention because our comments occasionally include folks who believe "if only the viewers in bars/airports/houses of

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