Archive for the ‘TV Advertising’ Category

February 8th, 2009 at 9:49 pm

Advertisers exercise options to cancel upfront buys

From TVWeek.com: Last week, major media companies reported that marketers have been exercising options to cancel some of the second-quarter commercial time

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February 3rd, 2009 at 3:50 pm

Exec Calls TV Ad Budget Cuts "Mass Slaughter"

From Broadcasting & Cable: The carnage has begun. Second quarter option taking has begun in earnest and cuts are across the board,

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February 3rd, 2009 at 9:19 am

Prime-time Broadcast Ad Prices Fall 15% in Q4

From TVWeek: Unit costs for prime-time commercials on network television dropped 15% in the fourth quarter, a media buyer said. The average

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January 27th, 2009 at 2:11 pm

Decline in TV ad spending, but is eMarketer right?

You have to remember what the "e" stands for in this case (electronic, as in online, as in internet, as in not

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December 15th, 2008 at 8:41 am

'Tonight Show' Has $926k Ads/Night, What Will 'Jay Leno Show' Make?

TV Week writes that the estimated ad revenues for The Tonight Show are: According to TNS Media Intelligence, “The Tonight Show” generates

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November 10th, 2008 at 8:39 am

Nielsen Out-Of-Home Goes Out-Of-Business

I bring this to our readers attention because our comments occasionally include folks who believe "if only the viewers in bars/airports/houses of

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November 3rd, 2008 at 1:17 pm

DVR Fast-Forwarding May Not be Fatal to TV Ads

I predict studies like these will multiply until the TV industry figures out a new business model not based on the 30

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October 28th, 2008 at 9:27 am

ABC Hopes To Boost Pushing Daisies After Obama Passes

The Obama campaign wanted to buy a half hour of broadcast prime-time at 8pm Wednesday across CBS, NBC, ABC and Fox (no

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