December 15th, 2008 at 8:41 am
'Tonight Show' Has $926k Ads/Night, What Will 'Jay Leno Show' Make?
TV Week writes that the estimated ad revenues for The Tonight Show are: According to TNS Media Intelligence, “The Tonight Show” generates
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November 10th, 2008 at 8:39 am
Nielsen Out-Of-Home Goes Out-Of-Business
I bring this to our readers attention because our comments occasionally include folks who believe "if only the viewers in bars/airports/houses of
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November 3rd, 2008 at 1:17 pm
DVR Fast-Forwarding May Not be Fatal to TV Ads
I predict studies like these will multiply until the TV industry figures out a new business model not based on the 30
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October 28th, 2008 at 9:27 am
ABC Hopes To Boost Pushing Daisies After Obama Passes
The Obama campaign wanted to buy a half hour of broadcast prime-time at 8pm Wednesday across CBS, NBC, ABC and Fox (no
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October 24th, 2008 at 4:01 pm
More Evidence Nobody Watches Commercials on DVR Playback
It seems obvious to me that few people would watch TV commercials during DVR playback (and likely you too, astute blog reader!),
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October 23rd, 2008 at 9:21 am
More Observations on C+3 Commercial Ratings
More Early Observations on C+3 Commercial Ratings from a new MAGNA report: For the first time since Live + 3 Day Commercial Minute
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October 23rd, 2008 at 8:36 am
Cable C+3 Commerical Ratings Up
Wayne Friedman at MediaDailyNews is reporting: In its first comparison to the commercial ratings (C3) instituted a year ago, cable networks' commercial
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October 22nd, 2008 at 1:21 pm
More C+3 Ratings From Premiere Week
Following up on our earlier post on the C+3 commercial ratings for the week of September 22-28, here is the list of
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