Archive for the ‘TV Advertising’ Category

October 24th, 2008 at 4:01 pm

More Evidence Nobody Watches Commercials on DVR Playback

It seems obvious to me that few people would watch TV commercials during DVR playback (and likely you too, astute blog reader!),


October 23rd, 2008 at 9:21 am

More Observations on C+3 Commercial Ratings

More Early Observations on C+3 Commercial Ratings from a new MAGNA report: For the first time since Live + 3 Day Commercial Minute


October 23rd, 2008 at 8:36 am

Cable C+3 Commerical Ratings Up

Wayne Friedman at MediaDailyNews is reporting: In its first comparison to the commercial ratings (C3) instituted a year ago, cable networks' commercial


October 22nd, 2008 at 1:21 pm

More C+3 Ratings From Premiere Week

Following up on our earlier post on the C+3 commercial ratings for the week of September 22-28, here is the list of


October 16th, 2008 at 11:59 am

DVR Viewing Past Airdate Meaningless to TV Revenue

We got a peak at the C+3 commercial ratings for the first week (September 22-28) of the season via articles today in


October 6th, 2008 at 9:45 am

Price of a 30-Second TV Spot Slumps 4.1%

Advertising Age is reporting: Continued audience erosion, combined with the effects of the writers strike, helped drive the average cost for a


September 23rd, 2008 at 4:24 pm

Emmy Awards Ratings & Ad Cost 1986-2008

2006-8 viewers are Live+SD. Update: The final 2008 Nielsen numbers are in, and at 12.339 million viewers, Sunday's Emmy broadcast TV audience


August 11th, 2008 at 4:20 pm

TV Real Estate: The Bottom Third of Your Screen

Broadcasting and Cable has an interesting cover story on the new Madison Avenue land grab, the quest for the bottom third of

© 2014 Tribune Digital Ventures