Archive for the ‘TV Advertising’ Category

November 3rd, 2008 at 1:17 pm

DVR Fast-Forwarding May Not be Fatal to TV Ads

I predict studies like these will multiply until the TV industry figures out a new business model not based on the 30


October 28th, 2008 at 9:27 am

ABC Hopes To Boost Pushing Daisies After Obama Passes

The Obama campaign wanted to buy a half hour of broadcast prime-time at 8pm Wednesday across CBS, NBC, ABC and Fox (no


October 24th, 2008 at 4:01 pm

More Evidence Nobody Watches Commercials on DVR Playback

It seems obvious to me that few people would watch TV commercials during DVR playback (and likely you too, astute blog reader!),


October 23rd, 2008 at 9:21 am

More Observations on C+3 Commercial Ratings

More Early Observations on C+3 Commercial Ratings from a new MAGNA report: For the first time since Live + 3 Day Commercial Minute


October 23rd, 2008 at 8:36 am

Cable C+3 Commerical Ratings Up

Wayne Friedman at MediaDailyNews is reporting: In its first comparison to the commercial ratings (C3) instituted a year ago, cable networks' commercial


October 22nd, 2008 at 1:21 pm

More C+3 Ratings From Premiere Week

Following up on our earlier post on the C+3 commercial ratings for the week of September 22-28, here is the list of


October 16th, 2008 at 11:59 am

DVR Viewing Past Airdate Meaningless to TV Revenue

We got a peak at the C+3 commercial ratings for the first week (September 22-28) of the season via articles today in


October 6th, 2008 at 9:45 am

Price of a 30-Second TV Spot Slumps 4.1%

Advertising Age is reporting: Continued audience erosion, combined with the effects of the writers strike, helped drive the average cost for a

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