Archive for the ‘TV Advertising’ Category

November 3rd, 2008 at 1:17 pm

DVR Fast-Forwarding May Not be Fatal to TV Ads

I predict studies like these will multiply until the TV industry figures out a new business model not based on the 30

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October 28th, 2008 at 9:27 am

ABC Hopes To Boost Pushing Daisies After Obama Passes

The Obama campaign wanted to buy a half hour of broadcast prime-time at 8pm Wednesday across CBS, NBC, ABC and Fox (no

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October 24th, 2008 at 4:01 pm

More Evidence Nobody Watches Commercials on DVR Playback

It seems obvious to me that few people would watch TV commercials during DVR playback (and likely you too, astute blog reader!),

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October 23rd, 2008 at 9:21 am

More Observations on C+3 Commercial Ratings

More Early Observations on C+3 Commercial Ratings from a new MAGNA report: For the first time since Live + 3 Day Commercial Minute

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October 23rd, 2008 at 8:36 am

Cable C+3 Commerical Ratings Up

Wayne Friedman at MediaDailyNews is reporting: In its first comparison to the commercial ratings (C3) instituted a year ago, cable networks' commercial

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October 22nd, 2008 at 1:21 pm

More C+3 Ratings From Premiere Week

Following up on our earlier post on the C+3 commercial ratings for the week of September 22-28, here is the list of

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October 16th, 2008 at 11:59 am

DVR Viewing Past Airdate Meaningless to TV Revenue

We got a peak at the C+3 commercial ratings for the first week (September 22-28) of the season via articles today in

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October 6th, 2008 at 9:45 am

Price of a 30-Second TV Spot Slumps 4.1%

Advertising Age is reporting: Continued audience erosion, combined with the effects of the writers strike, helped drive the average cost for a

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