Archive for the ‘TV Advertising’ Category

October 16th, 2008 at 11:59 am

DVR Viewing Past Airdate Meaningless to TV Revenue

We got a peak at the C+3 commercial ratings for the first week (September 22-28) of the season via articles today in

October 6th, 2008 at 9:45 am

Advertising Age is reporting: Continued audience erosion, combined with the effects of the writers strike, helped drive the average cost for a

September 23rd, 2008 at 4:24 pm

2006-8 viewers are Live+SD. Update: The final 2008 Nielsen numbers are in, and at 12.339 million viewers, Sunday's Emmy broadcast TV audience

August 11th, 2008 at 4:20 pm

Broadcasting and Cable has an interesting cover story on the new Madison Avenue land grab, the quest for the bottom third of

June 10th, 2008 at 2:25 pm

Michael Learmonth at the Silicon Alley Insider just may be my brother from another mother (and in this case, Bill's too). Learmonth

June 9th, 2008 at 9:45 am

I wondered earlier (somewhat tongue in cheek) about how ads would be sold in the current TV upfront advertising season. Now that

May 29th, 2008 at 9:21 am

After the steep year/year prime-time audience declines for most of the broadcast networks during the 2007-8 season, how are they going to

March 17th, 2008 at 9:04 am

In a post by TVWatch's Wayne Friedman today, CBS's Les Moonves wants TV marketers to stop pestering him about upscale young adults