Archive for the ‘TV Advertising’ Category

June 10th, 2008 at 2:25 pm

Upfront Hype: Fine Print, Anyone?

Michael Learmonth at the Silicon Alley Insider just may be my brother from another mother (and in this case, Bill's too).  Learmonth


June 9th, 2008 at 9:45 am

Upfront TV Ad Economics 101, Broadcast Revenues Likely To Fall

I wondered earlier (somewhat tongue in cheek) about how ads would be sold in the current TV upfront advertising season. Now that


May 29th, 2008 at 9:21 am

Selling TV Ads After the 2007-8 TV Season

After the steep year/year prime-time audience declines for most of the broadcast networks during the 2007-8 season, how are they going to


March 17th, 2008 at 9:04 am

Moonves: Stop Talking Upscale 18-34 Year Olds!

In a post by TVWatch's Wayne Friedman today, CBS's Les Moonves wants TV marketers to stop pestering him about upscale young adults


February 22nd, 2008 at 12:01 am

Academy Awards Ad Cost, 1994-2007

And the Check Goes To...   With news that Sunday's Academy Awards show will command ad rates of $1.82 million / 30


February 4th, 2008 at 8:23 am

Super Bowl Ads: My Favorite

Although at a reported $90,000 a second, I think Super Bowl ads are more an exercise in corporate vanity than effective marketing


November 27th, 2007 at 12:43 pm

Dissecting the NBCU - TiVo Deal

Reuters is reporting that NBC Universal has agreed to use ratings data and other advertising products from TiVo Inc. Let's examine the


October 17th, 2007 at 11:48 am

Nobody Watches Commercials in DVR Playback

In all the news about the new C+3 commercial ratings, it seems like most writers have focused on the "nothing new" theme.

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