Archive for the ‘TV Advertising’ Category

August 11th, 2008 at 4:20 pm

TV Real Estate: The Bottom Third of Your Screen

Broadcasting and Cable has an interesting cover story on the new Madison Avenue land grab, the quest for the bottom third of


June 10th, 2008 at 2:25 pm

Upfront Hype: Fine Print, Anyone?

Michael Learmonth at the Silicon Alley Insider just may be my brother from another mother (and in this case, Bill's too).  Learmonth


June 9th, 2008 at 9:45 am

Upfront TV Ad Economics 101, Broadcast Revenues Likely To Fall

I wondered earlier (somewhat tongue in cheek) about how ads would be sold in the current TV upfront advertising season. Now that


May 29th, 2008 at 9:21 am

Selling TV Ads After the 2007-8 TV Season

After the steep year/year prime-time audience declines for most of the broadcast networks during the 2007-8 season, how are they going to


March 17th, 2008 at 9:04 am

Moonves: Stop Talking Upscale 18-34 Year Olds!

In a post by TVWatch's Wayne Friedman today, CBS's Les Moonves wants TV marketers to stop pestering him about upscale young adults


February 22nd, 2008 at 12:01 am

Academy Awards Ad Cost, 1994-2007

And the Check Goes To...   With news that Sunday's Academy Awards show will command ad rates of $1.82 million / 30


February 4th, 2008 at 8:23 am

Super Bowl Ads: My Favorite

Although at a reported $90,000 a second, I think Super Bowl ads are more an exercise in corporate vanity than effective marketing


November 27th, 2007 at 12:43 pm

Dissecting the NBCU - TiVo Deal

Reuters is reporting that NBC Universal has agreed to use ratings data and other advertising products from TiVo Inc. Let's examine the

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