February 22nd, 2008 at 12:01 am
Academy Awards Ad Cost, 1994-2007
And the Check Goes To... With news that Sunday's Academy Awards show will command ad rates of $1.82 million / 30
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February 4th, 2008 at 8:23 am
Super Bowl Ads: My Favorite
Although at a reported $90,000 a second, I think Super Bowl ads are more an exercise in corporate vanity than effective marketing
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November 27th, 2007 at 12:43 pm
Dissecting the NBCU - TiVo Deal
Reuters is reporting that NBC Universal has agreed to use ratings data and other advertising products from TiVo Inc. Let's examine the
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October 17th, 2007 at 11:48 am
Nobody Watches Commercials in DVR Playback
In all the news about the new C+3 commercial ratings, it seems like most writers have focused on the "nothing new" theme.
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October 16th, 2007 at 6:16 pm
C+3 Commercial Viewer Ratings Results, Sept 24-30
Advertising Age is reporting on the C+3 commercial viewer ratings for the week of 9/24-9/30 - the first week of the new
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October 9th, 2007 at 1:56 pm
DVR Ad Skipping: Not a Worry for the Nets
Business as Usual: Disagreeing with Gorman I'm jumping over to the dark side and siding with Les Moonves and other TV Network
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October 8th, 2007 at 1:29 pm
It's Commercial Ratings Madness!
Robert posted on the subject yesterday, but a host of TV journalists have weighed in since then about the "turmoil" the new
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October 7th, 2007 at 10:20 pm
Less than 10 Days Until the DVR Spin Cometh
New C+3 commercial ratings to debut with season premiere DVR tallies The week of October 15th is going to keep the spinmeisters
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