October 7th, 2007 at 10:20 pm
Less than 10 Days Until the DVR Spin Cometh
New C+3 commercial ratings to debut with season premiere DVR tallies The week of October 15th is going to keep the spinmeisters
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October 1st, 2007 at 1:04 am
The Grey's Anatomy Premium vs. CSI
Your momma is so old she watches CSI instead of Grey's Anatomy? I'm trying to learn what advertisers value. Earlier I questioned
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September 30th, 2007 at 3:21 pm
30 Second Ad Cost: Part 2 - Grey's Still Rules the Fall
We wrote about this earlier today. The numbers are a bit different than the numbers in our earlier post via Media Week,
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September 30th, 2007 at 9:56 am
30 Second Ad Cost for Broadcast Primetime Shows
American Idol ruling the roost by a significant margin with a $700,000 price tag for 30 seconds doesn't surprise me. It's good to be
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September 22nd, 2007 at 11:40 am
Top 5 Most Recalled Advertising Spots
Top 5 most recalled new television ads July 30-Aug 26 Rank Brand Index 1 Valtrex 232 2 Apple iPhone 219 3 Visa
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September 8th, 2007 at 9:39 pm
Ad Spending By TV Segment
Network TV advertising still takes the highest share of TV advertising, but not an overwhelming share. (click on images for full-sized versions)
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September 6th, 2007 at 10:04 am
The Magic of the "Demo"?
We'll be reporting many ratings breakdowns for the 18-49 age group, the so-called "demo" that advertisers covet. (Although sometimes the "demo" is
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