Archive for the ‘TV Advertising’ Category

November 27th, 2007 at 12:43 pm

Dissecting the NBCU - TiVo Deal

Reuters is reporting that NBC Universal has agreed to use ratings data and other advertising products from TiVo Inc. Let's examine the


October 17th, 2007 at 11:48 am

Nobody Watches Commercials in DVR Playback

In all the news about the new C+3 commercial ratings, it seems like most writers have focused on the "nothing new" theme.


October 16th, 2007 at 6:16 pm

C+3 Commercial Viewer Ratings Results, Sept 24-30

Advertising Age is reporting on the C+3 commercial viewer ratings for the week of 9/24-9/30 - the first week of the new


October 9th, 2007 at 1:56 pm

DVR Ad Skipping: Not a Worry for the Nets

Business as Usual: Disagreeing with Gorman I'm jumping over to the dark side and siding with Les Moonves and other TV Network


October 8th, 2007 at 1:29 pm

It's Commercial Ratings Madness!

Robert posted on the subject yesterday, but a host of TV journalists have weighed in since then about the "turmoil" the new


October 7th, 2007 at 10:20 pm

Less than 10 Days Until the DVR Spin Cometh

New C+3 commercial ratings to debut with season premiere DVR tallies     The week of October 15th is going to keep the spinmeisters


October 1st, 2007 at 1:04 am

The Grey's Anatomy Premium vs. CSI

Your momma is so old she watches CSI instead of Grey's Anatomy? I'm trying to learn what advertisers value. Earlier I questioned


September 30th, 2007 at 3:21 pm

30 Second Ad Cost: Part 2 - Grey's Still Rules the Fall

We wrote about this earlier today.  The numbers are a bit different than the numbers in our earlier post via Media Week,

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